Miss Sixty Jeans, A Brand with a Heart!

Miss Sixty JeansA truck load of respect and admiration should be delivered to the Miss Sixty brand! Hangtags for Humanity”, a not for profit agency, and Italian fashion brand Miss Sixty present the “Staying Alive Jean” to benefit the MTV Staying Alive Foundation (SAF). The “Staying Alive Jean,” sold exclusively at Miss Sixty stores nationwide, will champion SAF’s efforts to support young people everywhere who are protecting themselves and their communities against the many threats posed by the spread of HIV and AIDS. How impressive it would be if other brands were to follow this admirable lead and create one-off pieces in support of laudable charities; perhaps an Armani T-Shirt in support of Animal Welfare, a Prada tie to help support the fight against poverty, maybe a D&G jacket in support of the fight against child-labour or a Chanel dress to aid the fight against cancer – the potential is virtually endless. The philanthropist in us all would surely be eager to support such a laudable endeavour!

Thanks to Miss Sixty for showing fashion can walk hand-in-hand with compassion.

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