Stella McCartney and Adidas Collaboration

Stella McCartney and AdidasAre designer colloborations a marketing gimmick fostered by “common-place” brands running out of ideas and credibility?

The number of designer colloborations has increased exponentially over the past year or so, particularly in the footwear industry, and the main emphasise appears to be for the “common-place” brands to hook up with a respected designer or fashion house. Adidas/McCartney, Puma/McQueen, Nike/Nigo, Puma/Evisu etc.

What next! Converse and Prada!  Footlocker and Tods! or perhaps Gola and Gucci!

3 Responses to “Stella McCartney and Adidas Collaboration”
  1. united kween says:

    Also check out the Umbro by Kim Jones collaboration!

  2. united kween says:

    and don’t forget Y3 and Adidas. Go Yohji Yamamoto!!!

Check out what others are saying...
  1. shmiak says:

    malady front

    Outsoles are made of enduring compounds and are a in Queer Street needle of left over shoe existence.