True Religion Jeans is it Blaspheme or True Religion

True Religion Jeans True Religion Denim JacketThere’s a growing trend amongst fashion companies to attempt to apply depth and mystique to their brand by introducing religious or philosophical elements. There’s Edun, Theory, Coexist, Mecca, Gsus, Buddhist Punk and True Religion to name but a few.

Do these companies opt for the psuedo religious or philosophical connotations because there’s a growing spiritual awakening amongst their target audience and they want their product to make a direct and lasting impact, or is it simply an offering of what’s holy and Universally ingrained as an offering at the altar on mammon? Most likely it’s a combination of the two as the ultimate aim appears to be brand recognition and exposure — and if profaning what’s holy along the way increases the odds of success then you would be failing in your Capitalist duty not to do it!

Another line of thought regarding True Religion is relationship between their brand name and brand logo which appears to subtly suggest that Buddhism is the true religion: the True Religion logo appears to depict a Buddha type character — which in combination with their brand name appears to suggest Buddhism is the True Religion which axiomatically insinuates that other religions are false. Perhaps this is reading too much into the new trend and we’re inadvertently entering the “David Ike” realm. Whatever your view we all surely have a responsibility to respect the sacred, if not the Sacred Blue.

Brand name connotations aside, True Religion produce some of the best premium denim jeans on the market with remarkable embroidery and innovative hand-sanded vintage washes. True Religion jeans are worn by an impressive list of celebrities including: Kate Beckinsale, David Beckham, Sarah Chalke, Courteney Cox, Gary Dourdon, Faith Evans, Tom Ford, Jennifer Garner, Heather Graham, Kate Hudson, Angelina Jolie, Donna Karan, Heidi Klum, Nick Lachey, Jennifer Lopez, Freddie Ljungberg, Madonna, Chad Michael Murray, Gwyneth Paltrow, Brooke Shields, Jessica Simpson, Jada Pinkett Smith, Gwen Stefani, Justin Timberlake, Usher, Bruce Willis, the Wayans Bros. — Wow!! Maybe this is a New Religion if not altogether true!

2 Responses to “True Religion Jeans is it Blaspheme or True Religion”
  1. c! Media LLC says:

    great article.

    but you know what’s better? The stock — it is en fuego.

    Seriosuly, I think you’re over-reading into the religious motif. Bottom line is that this pseudo-spiritual stuff resonates strongly with our New Age ethos and the like.

    Effectively, the brand is capturing visibility at a torrid pace and it is manifesting in the company’s impressive top line growth trajectory.

    My guess is that TRLG will hit $200 million in annual revenues inside 18 months, then flame out.

  2. admin says:

    Fair point C!

    I’m not sure whether the article was meant to be tongue-in-cheek or not :)

    TRLG will probably be compelled to follow the Paper Denim & Cloth route and step down from the premium denim sector to embrace the middle-market sooner rather than later. In fact, PDC will be selling $100 jeans in their next collection which could take a significant chunk out of TRLG profits. Perhaps TRLG will pray to their god for guidance?