Al Quds jeans – Designer Jeans for Muslims

Al Quds jeans - Designer Jeans for MuslimsThis is perhaps the most extraordinary fashion line of 2006. An Italian company based in Udine has produced a pair of jeans especially designed for Muslims. Al Quds Jeans are designed to be extra roomy so the wearer supposedly avoids stiffness whilst kneeling in prayer. Moreover, the pockets are designed to accommodate the usual array of accessories Muslims have to remove whilst they worship. Finally, the Al Quds Jeans have green seams since this is a sacred Islamic colour.

You’re probably thinking this is some kind of irreverent joke? No, it’s absolutely genuine. This is a quote from the Al Quds website:

“I am AL QUDS jeans, the jeans of choice for Islam as the inspiration comes from here and it is to this world that they refer. The precious stimuli and suggestions that come from the sacred Arab World and from ordinary, every day life are captured and brought to fruition in AL QUDS jeans satisfying the needs of a couture fashion line which arises from the most “cultural” gesture of the street: jeans made to pray in, jeans for those who choose a different path. It is a wider concept because it is a step made for the World, seductive original and distinguished.

This line is therefore serious, looked for with discretion, natural elegant and not ostentatious. This is reflected in the care and attention to detail, from the denim material to the design which offers the comfort necessary for everyday wear.

A new expression for an old tradition; a way to express your origins and show them.”

No doubt, many people will be asking whether this is a sacriligious exploitation of Faith for commercial ends. Perhaps the Imams are the only people qualified to provide a definitive answer. Regardless, many will view this as a further attempt to dillute the Sacred.

8 Responses to “Al Quds jeans – Designer Jeans for Muslims”
  1. Assaf says:

    The variety of different pockets is definately funktionell for the usual amount of compostit 4 – for a traditonal saturday walk (moslem stile).

  2. nora says:

    there is nothing in Islam that discourages moderity & fashion, the only requirement is modesty!! i often wear jeans to pray, sometimes alone with a long shirt or with a long jacket type covering

    i don’t see the need for Muslim women to dress as if they are peasants or arab villagers, many of us are modern and professional women who like to wear fashionable clothing while remaining modest … i don’t think it is exploitative at all!! in face, i’d love to see more companies coming out with modest clothing lines, not just for Muslim women but maybe also for conservative Christians and others that want to look nice but not put everything on display

  3. Annie says:

    Does anyone think this is a bit of a cheap trick?

  4. Kitmeout says:

    It could easily be considered exploitative. It will be interesting to see how the “Fundamentalist” Imams view the concept. No doubt, some Fundamentalist Imams and lay Muslims will see it as an infiltration of Western ideology. On the other hand, most moderate Muslims will probably see it as harmless and perhaps even a good idea.

  5. Daniel says:

    We Muslims have no need to special design clothing, but modesty in dressing. The website of AQJ is terribly limited, has only Italian or English (not arabic??), has no pictures of how really the jeans look like in people or how convenient they are for praying. I think this product is mere bull** with only profit goal. Hey, want a comfortable pants for praying? Wear chinos or loose jeans, available anywhere, and problem solved.

  6. Katia says:

    For crying out loud ladies whats so exploitative, bull or tricky about this! I am a strong, practicing Muslim and definitely all for modesty, but this is a pair of jeans we are talking about, not a mini skirt or a tube tops, but a clothing which fully covers the lower part of our bodies. These jeans are like a tool, it depends who gets it and who its being used. A conservative Muslim woman can get them and wear with a pretty dress or a long blouse, which will cover everything above the knee. This is appropriate yet fashionable. Now only the bottom part of the jeans being visible you may ask why bother with a brand name jeans if you cant even see the name, I agree, yet if this new brand catches the eye of young Muslim girls, I am all for it. Because the cold truth is that too many girls are taking off their hijabs and shortening their clothing only because its considered to be less fashionable in western society. So if this cheesy pair of jeans gets younger generations of our girls to realize that we too can be fashionable. I say why not.

  7. maryum says:

    i think it is a revisionist approach of practising islam…since islam preaches simplicity not modernity…da whole concept of al quds jeans is absurd and what i dont get is why haf dey named it Al Quds n no one has problems wid dat, especially on the bak side of the jeans!!outrageous…
    we haf ben so blinded by our own enlightened moderinity dat v,as muslims c no harm in it and v are accepting dese modern and stupid ideas in islam..which doesnt need all dis to be appreciated…which is an entire system n doesnt need sum wierd jeans to facilitate its practices!

  8. Annie Oakley says:

    Hello, This is a pretty cool blog on Kitmeout! Thanks a lot and have fun!