Lee Cooper Jeans goes premium: Lee Cooper Platinum Jeans

Lee Cooper Jeans goes premium: Lee Cooper Platinum JeansBritish Denim giant Lee Cooper launches the debut collection from its first ever premium range: Platinum.

Drawing on all the experience and heritage of the oldest denim brand in Europe, Lee Cooper Platinum showcases a high fashion men’s and ladies’ capsule collection focusing heavily on washes, fits and materials appealing to younger consumers of directional casualwear.

World-renowned denim guru, Tim Browne has been brought in to oversea the brand. Available exclusively to a strictly limited and handpicked number of retail stores.

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