Dsquared2 Clothing + Dsquared2 Ads = Success!
Dsquared2 is widely considered to be one of the sexists and most sensual designer brands around. Dsquared2 is undeniably a designer brand with an edge but whether it’s able to live up to the accolade of being the sexiest designer brand is open to considerable debate. No doubt much of Dsquared2′s sensual credentials come from their unrivalled advertising campaigns which promote the brand perfectly. Dsquared2 is deserving of much respect both on the catwalk and on the billboard!
Quick Bio: “Canadian twin brothers Dean and Dan Caten moved to Milan in 1991 to further pursue their love for fashion and desire to have their own collection. The result was a debut in 1994 with a MenÂ¹s collection and in February 2003 they launched their first womenÂ¹s runway show. Dsquared2 shows are often multimedia extra-vaganzas, combining fashion with art and music. Dean and Dan are also collaborating with the photographer Steven Klein to develop a series of images for advertising campaigns that express their pure ideals and sensuality. Dean and Dan’s unique mix of American wit, refined Italian tailoring and attention to detail inspire a loyal following. “We consider our clothes to be real,” said Dean. “We want people to look cool, not dressed up. We design what we want to wear ourselves.” Among this growing following are celebrities such as Lenny Kravitz, Justin Timberlake and Ricky Martin. The twins have also put their stamp on the womenÂ¹s fashion world and were thrilled when they were comm-issioned to create costumes for MadonnaÂ¹s “DonÂ¹t Tell Me” video and the cowboy segment in her 2002 Drowned World tour. “The Madonna thing was a big deal for us, because she has always been a huge inspiration. She first liked a pair of our jeans and before we knew it we had created 150 pieces for her tour. It has been an amazing and fulfilling experience” said Dan.”