Edwin Jeans History or Edwin Jeans International???

Edwin Japan can trace its roots back to the 1950s. However, it’s generally accepted the brand started in 1961. The name “EDWIN” comes from playing with the 5 letters of “DENIM” Reversing the DE to ED and then reversing the NIM to MIN and then flipping the M to make a W: EDWIN! EDWIN International quick history:  […]

Sugar Cane Jeans = Green-line Selvage Denim!

“Sugar is made from sugar cane, that seems simple enough, but not everyone knows that sugar cane and its byproducts contain essential amino acids and enzymes necessary to fuel and rejuvenate our bodies. Likewise, byproducts from sugar cane are used to fuel automobiles in Brazil in order to have a less harmful impact on the […]

Paul Smith Clothing takes British Fashion to China!

A joint men’s and women’s fashion show was held at the 798 SPACE, in the ART AREA, in Chaoyang District in Beijing.Around 500 guests including Chinese celebrities, Chinese architects, graphic designers and fashion editors enjoyed a drink at the venue before the show started, which was transformed into the same set as the Women’s S/S06 […]

Darren Bent wearing RMC Jeans and Flying Predator Polo

Premiership Footballer, Darren Bent, is seen hear sporting a pair of RMC Jeans, a Flying Predator Polo Shirt and a pair of Jhung Yuro luxury Trainers. Darren had a massive seaon in the Premiership with Charlton Athletic and was the highest scoring Englishman in the league. It was nothing short of a travesty that the […]

Neighborhood Denim x Neighborhood Jeans = NBDH

Neighborhood Denim is causing something of a stir on the denim scene. The Clothing in general, but the Neighborhood Jeans specifically, have something of a Wale Adeyemi (without the nonsense) feel to them. The style is clean and uncompromising. The Neighborhood Denim jeans include styles with asymmetric back pockets patches snags and heavy wash and […]

Red Monkey Caps + RMC Denim Hats = Warning!

Red Monkey Jeans have been something of a fashion phenomenon this past year. The real RMC jeans are ultimate denimwear but, as we all know, are almost impossible to find. A lot of buyers are resorting to buying poor replicas since these, unlike the real thing, are in plentiful supply. If you’re into buying replicas […]

Supreme Clothing + Cap + Tee = Supreme Skate-and-Wear

Supreme Clothing, the brand-based store at  274 Lafayette Street, Manhattan, NYC, has been banging the skate-and-wear clothing drum for over 10 years now. In fact they started back in 1994 as one of a number of revolutionary clothing brands give the “up yours” sign to the recognised fashion houses; just your typical kidz-united rebellion stuff […]

Stussy Caps + Stussy Jeans = Vintage Streetwear!

The Stussy S/S2006 Collection is definitely worth a butchers! This seasons collection is vintage Stussy: no excuses, in-your-face streetwear straight out of the cracks in the pavement. Stussy Tees and Caps have always been a massive favourite with their die-hard followers. This season the Stussy Jackets and Jeans are worth a closer butchers too.

Issey Miyake Jeans + Reversible Jeans = A-POC

Great expectation awaits the Issey Miyake + Fujiwara reversible jeans woven from a single thread. These high-end dungarees, called “Jupiter,” will debut in a new exhibition “Skin and Bones: Parallel Practices in Fashion and Architecture,” at the Museum of Contemporary Art in Los Angeles. Opening on Sept. 24. “Jeans are like bread or water for […]

Denime Jeans + Denime New S VintageTYPE + More!

Denime Jeans started back in 1988 as a vintage Japanese denim brand. The Denime brand name is inspired by French origins and is taken from Serge de Nimes the ancient textile centre and reputed “Atlantas” of the denim world. Whatever the history of denim (a controversial topic if ever there was one!), Denime Jeans and […]

Emperors of Honor Denim Football

There couldn’t be a more perfect time to release a new football concept than in World Cup year! Emperors of Honor have done every football fanatic proud by introducing the Denim Football concept. The varying colours and designs on offer excite and inspire even greater passion for the “Beautiful Game”. This is a “must have” […]

The Year Of… Clothing by Tony “T-Bone” Magnetic

There’s growing chatter on the fashion rumour-mill about a new and exciting brand about to knock us out with an amazing level of innovation and craftsmanship. The brand believed to be named “The Year Of…”, is the brainchild of world-renowned fashion guru Tony “T-Bone” Magnetic. T-Bone is widely known for his crucial contribution to RMC and […]

Supreme Clothing + Bape Jacket = Homage to KU!

Anyone who knows the history of Japanese fashion will tell you KU was the original global Japanese fashion brand. KU was the first brand to be carried in all three Tokyo fashion houses at the same time (beams, ships and united arrows). This is unheard of, to this day. KU was a true originator and […]

Umbro by Kim Jones World Cup Collection!

As The World Cup in Germany moves closer and closer and the passion of the world’s football fans starts to simmer in May before boiling in June, Umbro by Kim Jones offers us an exciting World Cup Collection of designer trainers and clothing. The Umbro by Kim Jones World Cup Collection includes trainers polo shirts […]

Emporio Armani + Product Red 4 Charity!

Giorgio Armani, a launch partner in business initiative founded by Bono and Bobby Shriver to fight AIDS in Africa. Giorgio Armani recently announced his support at the Davos World Economic Forum of the Product RED, the pioneering global business initiative launched by Bono and Bobby Shriver for The Global Fund. Giorgio Armani, Chairman and Chief […]

Joe’s Jeans x Joes Premium Denim = Cast-iron Quality!

Why do so many celebrities love Joe’s Jeans? What’s so special about this premium denim brand? Why does Joe’s Jeans stand out in an ever increasing crowd? In a word: QUALITY! Joe’s Jeans are true premium denim; it’s not a punchy marketing pitch, it’s a cast-iron fact, Joe’s Jeans are true premium denim and that’s […]

Maharishi x Wood Wood Hoody = Uber Clothing!

The Amazing Maharishi Movement and Copenhagen based design collective Wood Wood bring you this colourway update to their classic Amigo Hoody. These Amigo Hoodies have a Bape X Billionaire Boys Club x Artful Dodger feel to them but still manage to remain unique. A definite winner!

Stussy x Levis = Levi Jeans with street credentials!

Stussy X Levis Pack: The long-awaited collaboration between Stussy UK and Levis is finally available online. Stussy have have introduced this ultra limited edition jean to commemorate their 25th anniversary! Has it really been that long! As you would expect with a premium jean of this nature, customised details are in abundance: Selvedge denim, big E […]

Levi’s FLU Stretch Jeans + Levis FLU Triple DRY Tee

Levi’s new FLU sports inspired collection is causing something of a stir. Denim, a material not traditionally associated with sportswear has been engineered to withstand extreme movement and stretch a necessary characteristic for us street footballers who want to kick a ball in jeans. The Levi FLU High Performance Stretch Jeans are truly innovative and a […]

Converse Shoes Chuck Taylor All Star by Giles Deacon

Converse will launch its first global product to support (PRODUCT) RED by launching an exclusive limited edition Chuck Taylor All Star African Mudcloth shoe.  Designed in collaboration with acclaimed UK designer Giles Deacon and with only 600 pairs available worldwide – the Converse (RED) Mudcloth shoe is set to be this season’s most collectable fashion […]

PPQ Jeans = Jade Jagger + Pete Doherty

Although skinny jeans look to be usurped by boyfriend jeans, there’s one brand which will perhaps keep the skinny jeans flag flying for a season or two longer. The PPQ brand has gained much admiration since designers Amy Molyneaux and Percy Parker started it in Nottingham back in 1999. PPQ skinny jeans are the preferred […]

No Skinny Jeans or Tight Jeans? Boyfriends Jeans!

Is the skinny jeans fad finally over? For the past 18 months or so girls and, more surprisingly, guys have been trying to squeeze into skinny jeans with irreverent disregard for the sorry eyes that have to view every unsightly blubber eruption or boney backend or unnervingly skinny pins. A list of big brands jumped […]

Energie Jeans & Energie Shoes, The Renaissance!

Energie Jeans have experienced something of a renaissance over the past few seasons. The brand was started in 1984 as a male version of the famous Miss Sixty brand. Energie jeans has always had an innovative edge, like it’s brother brand Sixty, and as a consequence of taking designs to the edge the brand has […]

Nike Trainers & Nike iD Sneakers Charity Event

ALSO KNOWN AS x NIKEiD CHARITY AUCTION, May 10th May 17th, 2006 Inspired by vintage spray paint colors as featured in ALSO KNOWN AS v1, this collection of seven patent leather Nike Dunk Lo’s was created by NIKEiD exclusively for ALSO KNOWN AS. Starting May 10th at 7pm EST, the collection will be auctioned to […]

Fake Jeans, Online Counterfeiters Beware! Fake Jeans, NO!

Seven For All Mankind and Rock & Republic have been awarded damages in a counterfeit claim. The New York-based Rational Fashion was given two separate injunctions for selling counterfeit versions of both Seven For All Mankind and Rock & Republic jeans online. Seven For All Mankind was awarded $450,000 (£259,140) for the Rational’s wilful copyright […]

Dsquared2 Clothing + Dsquared2 Ads = Success!

Dsquared2 is widely considered to be one of the sexists and most sensual designer brands around. Dsquared2 is undeniably a designer brand with an edge but whether it’s able to live up to the accolade of being the sexiest designer brand is open to considerable debate. No doubt much of Dsquared2′s sensual credentials come from […]

Bernhard Willhelm Clothing, A Rush of Blood!

As mad as a Russian Monk with a proclivity for vodka, world renowned fashion designer Bernhard Willhelm reputedly prefers to design with a “hard-on”. The rush of blood from his brain to his totem apparently inspires him to new heights of twisted innovation. Very few fashionistas would disagree that the results speak for themselves even […]

Nike Dunk Low Trainer or Quiksilver Sneaker?

Perhaps the strangest collaboration to date is Nike and Quiksilver. In an ever-increasing circle of convoluting collaboration madness Nike and Quiksilver seem the strangest of bed-fellows… but then if you like it kinky this collaboration could be for you. Nike x Quiksilver Dunk Low – yes or no?

Siwy jeans by Siwy Denim

Siwy jeans by Siwy Denim was created with one laudable goal in mind: to flatter the contours of the female physique. Too often premium denim brands neglect the essence of the female form and are guided, or misguided, by the notion of a contemporary invention of what represents the ideal female physique. This invention is […]

Paige Jeans x Paige Premium Denim = Classic Derriere!

A number of high-profile denim brands have opted to use Paige Adams-Geller’s derriere around which to fashion their Women’s jeans. Brands include Seven, Citizens of Humanity, Habitual and True Religion to name but a few. Paige Adams-Geller has what is widely considered the perfect derriere for displaying the virtues of denim. Paige’s perky, toned and […]