Rock & Republic Jeans x R&R Apparel = The Fast Lane!
Despite claims that the Rock & Republic phenomenon is losing steam, the guys are hitting back hard with their ever imaginative marketing opportunism. Full marks for determination!
Rock & Republic is pleased to announce their partnership with Vision Racing as the primary sponsor of car # 90 in the 90th Anniversary of the Indianapolis 500- the greatest spectacle in auto racing. A Memorial Day weekend tradition since 1911, the Indy 500 is the largest, single-day spectator sporting event in the world.
As the founder, chief designer and brand visionary of world renowned lifestyle brand Rock & Republic, Michael Ball believes in success though distinction. He possesses a passionate appreciation for all things sexy, sophisticated and exciting- all of which are attributes of the dynamic world of auto racing. His innate business sense combined with his lifelong passion for fast cars was a natural extension of the Rock empire venturing into the world of auto racing.
Rock & Republic views its relationship with Vision Racing owners, Tony George and wife Laura George, as a natural and fitting partnership. Both entities have garnered serious respect and admiration in their respective areas of competition- R&R as dominant player in the luxe lifestyle market and Vision Racing as a leader in motor sports. The Rock & Republic sponsorship of Indy car # 90 is not just for fans who are passionate about racing, but for all individuals who command respect by being the best of the best.
As an icon in the fashion industry, itâ€™s only fitting that Rock & Republicâ€™s car # 90 boasts a unique paint scheme more than fit for the occasion. Rock & Republicâ€™s car # 90 features a slick grey, day-glow orange and white color combo, adorned with Rock & Republicâ€™s signature logo, transcending all things rock â€˜n roll, sleek, sexy, and sophisticated. In a word, itâ€™ â€œROCKS!â€
Veteran driver and California native, Townsend Bell, will race the fierce head-turning beast. â€œWeâ€™ve developed a good friendship with Rock & Republic and obviously an exciting program in a short time,â€ Bell reflected. â€œI introduced Vision to the company after the team signed me and Mr. George really took it from there. Rock & Republic is the ultimate brand in fashion and itâ€™s cool to have some attitude on the car.â€
At age 31, Bellâ€™s IndyCar Series resume features 11 starts (10 in 2004 and one in 2005), five top 10 finishes and one top five finish. As a candidate for the JPMorgan Chase â€œIndianapolis 500 Rookie of the Year,â€ Bell will be competing in his first Indianapolis 500 mile race and is excited about his new opportunity with Rock & Republic and Vision Racing.
Defining the meaning of the rock â€˜n roll style, Rock & Republic is known for itâ€™s cutting-edge fashion and appeal amongst A-list celebrities. Along with Vision Racing, Rock & Republic plans on bringing that same Hollywood appeal to the Brickyard.
As stated by Rock & Republic CEO and Head Designer Michael Ball, â€œWhatâ€™s cooler than an Indy car doing 200+ miles an hour around the Indianapolis motor speedwayâ€¦ nothing.â€