Yohji Yamamoto + Mandarina Duck = Y’s Mandarina
Yohji Yamamoto, who does Y-3 sportswear in collaboration with Adidas, has bagged another partnership â€” with Italian luggage specialist Mandarina Duck. Yohji Yamamoto will design a line of bags, travel cases and accessories under the name Yâ€™s Mandarina. The new collection will debut for Spring 2007 in showrooms in Milan, Paris, Antwerp, Tokyo and New York.
â€œIt will be designed with Yohjiâ€™s DNA,â€ said Yamamoto chief executive, Keizo Tamoto, of the collaboration. He told WWD that the travel theme has featured strongly in Yamamotoâ€™s collections and that the explosion in global travel had prompted him to want to design this collection. â€œThis category, we think, will become more and more important,â€ said Tamoto.
The range will be approximately 30 to 50 percent more expensive than the standard Mandarina Duck products. It is expected to generate annual sales of â‚¬20 million by the third year of the collaboration. Distribution will include specialty and department stores as well as a number of freestanding Yâ€™s and Mandarina Duck stores.
â€œThis is the first collaboration we have in our 29 years of business,â€ said Mandarina Group vice president Sergio Rao. â€œIt is a strategic milestone.