Addict clothing + Addict jacket = True British Streetwear
Addict clothing was started by two guys back in 1996. One spotted the other wearing a Stussy tee in a pub and got chatting to the like minded. Over the following months they worked on 20 t-shirt designs all on white except for the ones they dyed in a washing machine at home. Addict clothing was born! In the time from then till now Addict has grown from a small idea to a fully fledge street fashion label with worldwide distribution.Still based in Southampton, UK, Addict represents some of best home grown designed products. They also sponsor all the right people from skaters, snowboarders to musicians.Â
“Addict, one of the longest standing true British streetwear labels produces the goods again with the launch of its Spring Summer 2007 product line. The range is mature and varied with the emphasis firmly on minimal branding, maximum content and solid build quality without losing sight of the current market needs for strong price points.
Spearheading the line is the second instalment of all over prints from London based artist She One, She Camo II blends elements of his original AW04 pattern into a 4 colour camouflage pattern available in 3 strong colourways. Mens and womens lightweight technical taped seamed shells and more basic anorak styles all feature the pattern which looks set to impact heavily on next summers streets.”