Nylon Squid Clothing + Nylon Squid Jeans, Head for Japan
Nylon Squid is set to launch into the Japanese market for 2007 after signing an exclusive deal with London based licensing group Mycroft International. Mycroft already represents brands as diverse as Paul Costelloe and Guinness in Japan. Nylon Squid will be targeting mid to high-end independents.
The inspiration for each collection comes from the streets of the major cities of the world. Nylon Squid look at what is happening at true street level. What influential and directional people are really wearing. That can be vintage and recycled, designer and cult brands, high street and chainstore. Itâ€™s the individual mixes and styles that truly represent current youth culture. Combining the design and R&D sides together is what generates great collections. The two processes have to work hand in hand. Designers in ivory towers may be able to come up with amazing concepts but true artisanal designers get their hands dirty. Nylon Squid create truly commercial street fashion from the real streets and back.