Lacoste Clothing + Lacoste Trainers = Sports or Fashion?
Lacoste and a number of other high-profile brands fall into the intriguing dilemma of determining how to classify their brand. Phillippe Lacoste offers some insight:
“Is it a fashion label or a sports brand? Lacoste insists on a “unique and different positioning”, as Phillippe Lacoste explains. “Over the years, Lacoste invented a certain manner of dressing”, adds the founders grandson. A pioneer in chic sportswear, the crocodile is emphasising its sporting roots in tennis and golf. “A sports brand, yes, but for elegant sports”, insists Phillippe Lacoste.”