Frankie B Jeans + HER2 Gene
The HER2 Genes Campaign
According to the American Cancer Society, an estimated 212,920 women will be diagnosed with breast cancer and approximately 40,970 will die of the disease in the United States in 2006. About one in four women with breast cancer has too many copies of the HER2 gene, which causes cancer cells to grow and spread more quickly. Unfortunately, many women with breast cancer are unaware of their breast cancer’s HER2 status.
Daniella Clarke, founder and owner of the fashion denim company Frankie B., the Y-ME National Breast Cancer Organization, and Genentech, Inc., a leading biotechnology company, have joined forces to inspire women to learn about HER2-positive breast cancer…through fashion.
Daniella has designed a pair of HER2 “Genes” as a symbol of empowerment for the thousands of women who will be diagnosed with HER2-positive breast cancer each year. For each pair of HER2 “Genes” sold through FrankieB.com, the exclusive distributor, from September through November, Frankie B. will donate $107 to Y-ME National Breast Cancer Organization.
This October, during National Breast Cancer Awareness Month, Daniella Clarke will debut the HER2 “Genes” at Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles (Oct. 15 – 19, 2006).
For more information on HER2-positive breast cancer visit http://www.her2genes.com/