G-Star Jeans x G-Star Clothing = Stateside!

G-Star Jeans x G-Star Clothing = Stateside!G-Star heads Stateside! The forward-thinking brand will hold its first US fashion show in New York in February, focusing on women’s wear. In the Netherlands , the focus is more on men’s wear, for which the brand is better known in its home market. The highlight of the collection is its G-Star Raw line, made from raw denim. Available upon request, the hand-made jeans will retail from $1,000.

“If you want to be an international brand, you have to be strong in the US and Japan , which is what we are focusing on in 2007,” Deepak Gayadin, the company’s North American director, told WWD. He also explained why the brand is concentrating more on women’s wear in the US than in Europe . Originally, women’s wear represented 20 percent of the total collection, whereas it now accounts for 40 percent. “The women’s market is stronger in the US than it is in Europe , so for us, this is a big change. We’ve hired a women’s design team and realize the importance of the women’s collection, so the show in New York will be mostly women.”

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