Fred Perry Clothing + Fred Perry Shirts = USA
Fred Perry, the archetypal British MOD brand, intends to explode onto the American market in 2007. “We’ve been around for three seasons, but we’ve purposely kept the business very small,”; said David Ward, sales director for Fred Perry. “This is a proper launch for the first time for the women’s wear business in the U.S. It’s such a major market, you can’t just do it half-cocked. You can’t just bang your little cymbals and hope the whole country will hear”.