Burberry Sport + Burberry Icons Clothing
Burberry is set to expand its Icons collection to include sportswear and eveningwear. Just hearing the words Burberry and Sportswear in the same sentence is bound to send a shiver down the spine of Burberry’s traditional customer base. That said, Burberry surely learnt a major lesson following the Burberry Baseball Cap fiasco and will do all they can to ensure there’s no repeat. In fact, it appears Burberry will be focusing their sports collection at the apres ski brigade. The Burberry Sport collection will apparently be released in the autumn and will be available through their London and New York showrooms. Burberry Sport also has a new logo that appears on sweaters, caps and coats. If rumours are to be believed the puffer jackets have fox fur trim, which if true is a retrograde step for this major fashion house. Let’s hope this is just an ugly rumour.