Is Green Fashion the Future?
Is Green Fashion the Future? Monarchy, Linda Loudermilk, Gary Harvey Creative, Evidence of Evolution, The Battalion, Peligrosa and a dozen eco-minded labels touted that message this month at presentations of their spring collections at BoxEight, Smashbox Studios and other events during Los Angeles Fashion Week.
In fashion, environmental sustainability is “an emerging trend,” said Mark Werts, chief executive officer of Los Angeles-based specialty retailer American Rag Cie.
“We all share the environment,” Anita Ortiz, national merchandise manager for Nordstrom Inc.’s Savvy division, said during a party the Seattle-based retailer sponsored for emerging contemporary labels, including Los Angeles’ Viridis Luxe. “We want to do our part. I think the customer wants it in our stores, as well.”