APC Jeans + Butler Worn Out Jeans
Get a pair of buttered up APC jeans without the rough beginning. Jean Touitou, creator of A.P.C. has a reputation for lateral thinking and the “Butler Worn Out” jeans concept sums that up nicely. In a nut shell, A.P.C. customers trade in their broken-in jeans for a new pair at half price. The used pair are then marked with the original owner’s initials before being, washed, ironed ‘inside and out’ and resold. Would you buy a used pair or does the thought of someone else’s butt and other bits in the same denim space turn you off?