Nike Considered Design follows NOHARM
Nike follow NOHARM’s lead and goes green. Green has been the theme of NOHARM for three years and Nike’s decision to follow in NOHARM’s footsteps is a positive move for the company and the environment.
Nike today debuted Nike Considered Design, products which combine sustainability principles with the newest innovations for sport. Nike Considered Design will be featured in all of Nike’s six key categories: basketball, running, football, women’s training, men’s training and sportswear, as well as in tennis and ACG (All Condition Gear). The goal of Nike Considered Design is to create performance innovation products that minimize environmental impact by reducing waste throughout the design and development process, use environmentally preferred materials, and eliminate toxics. Nike designers are now expected to make smart, sustainable design choices at the start of their creative process which has led to Nike’s most extensive Considered Design range of product to date.
For example, Nike’s best selling running shoe, the Pegasus, celebrating its 25th anniversary, is the first pinnacle running shoe to be Nike Considered Design.
“As we look at how we design and develop products and run our global business, it’s not enough to be solving the challenges of today,” said President and CEO Mark Parker. “We are designing for the sustainable economy of tomorrow, and for us that means using fewer resources, more sustainable materials and renewable energy to produce new products.”
Nike’s long-term vision for Considered is to design products that are fully closed loop: produced using the fewest possible materials, designed for easy disassembly while allowing them to be recycled into new product or safely returned to nature at the end of their life.