Earnest Sewn Jeans, New Era?
Earnest Sewn co-founders Scott Morrison and Eleanor Ylvisaker exited the company on Tuesday. Morrison was creative director and Ylvisaker was public relations director.
The line’s Designer and President, Scott Morrison, was born and raised in Palm Springs, California. Morrison spent his collegiate years attending the University of Washington (Seattle) while on an athletic scholarship for golf. Through golf, he developed an interest in the clothing industry, and after a brief stint playing professionally, he committed himself to learning the apparel business from the ground up.
In 1998, at age 26, Scott began developing a new idea for an American made denim collection that would compete with the likes of Diesel and Replay. His vision was realized in 1999 with the launch of Morrison’s new concept: Paper Denim & Cloth. Over the next four years at Paper Denim, Scott’s reputation in the industry grew. As co-founder and designer of Paper Denim & Cloth, he quickly established the growing operation as a preeminent denim brand.
After almost five years at one of the first American success stories in the premium denim market, Morrison decided to step out on his own. His new creation would be a dual-fold design concept called “Earnest Sewn” and “The Earnest Co.”. Both brands are built on his obsession for quality, uniqueness, and the innovative fusion of two diverse aesthetics.
The focal point of the new collections are an appreciation for denim’s Americana past coupled with the Japanese aesthetic system of Wabi-sabi, which contends that perfection is found in the imperfect. These two themes are represented throughout the collections and incorporated into Morrison’s classically understated designs and overt attention to detail. Earnest Sewn has already become a modern day testament to beauty, tradition, and the ever present influence of denim in our continually evolving world culture.
Eleanor Ylvisaker is a native New Yorker who started out her career in Early Childhood education. After two years working at a public New York kindergarten she decided to explore her dream of working in a creative environment by changing career paths and working for various fashion magazines. After three years experience at Hearst and Conde Nast, she left to do freelance styling work for editorial fashion shoots. Along the way, she met Scott Morrison, who offered her a full time position at Paper Denim & Cloth as the PR Director. In March 2004 Eleanor left Paper Denim & Cloth with Scott Morrison and Lori Jacobs to launch Earnest Sewn. Currently she heads up the PR department at the Earnest Sewn Meatpacking offices in New York City.