Juicy Couture drops Dirty English
Juicy Couture is winding down its men’s business, Dirty English, and the last shipment will be for fall. Does the demise of Dirty English substantiate the view that a brand cannot genuinely embrace both genders once they’ve established a reputation for being gender specific? Many men simply refuse to buy Juicy Couture/Dirty English and not because the quality of the garments but because of the overt feminine association. Perhaps there’s a lesson here for the whole fashion industry.