Duck and Cover – British Country Heritage

Duck and Cover  - British Country HeritageSTAND TO ATTENTION – DUCK AND COVER AUTUMN WINTER COLLECTION 2009

London May 2009, For Immediate Release – Stand to attention with this Autumn Winter season’s military offering from urban lifestyle clothing brand Duck and Cover. Taking cornerstone influences from both the Cold War and industrial workwear styles, Duck and Cover fuses military detailing with the brand’s artisanal individuality template to create a highly wearable yet contemporary clothing collection for men. Key elements throughout the range are coated zips and velcro fastenings, diamond 3-layer quilting, multi pocket functionality, and welded / fused seam and applied detail. This attention to detail, coupled with a monochromatic industrial colour palette of black, dark grey and navy’s affords the wearer to build a stylish look with a nod to the brand’s British heritage.

Shirts, outerwear and denim are key silhouettes for this particular range. Fabrics are formed around waxed weather-proof coated cottons, lightweight performance jerseys and knits and directional plaid shirtings. Carefully placed electric highlights of neon citrus yellow, synthetic green, burnt orange and vivid pinks complete the overall mood, whilst the addition of specially coded graphics and digitalised branding details ensure the coming season has a futuristic look and feel. Marketing Manager for Duck and Cover Richard Whitbread says of the Autumn Winter range: “Duck and Cover strives to constantly be a leader in the marketplace with a passion for design and innovation. Our ever-present attention to detail, premium quality and trendy fashion led approach creates an ageless aesthetic with a modern Duck and Cover twist. Our products simply look good and feel great. It’s all about the fit, the feel and the attitude.”

Always highly contemporary and built around innovative detailing, Duck and Cover’s Autumn Winter offering this 2009 plays true to its military heritage whilst giving a strong sense of attitude to the wearer. Duck and Cover is stocked in more than 200 independents and House of Fraser stores across the UK and Ireland.

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