55DSL x Dim Mak x Ferrino Survival kit
Be a happy (and stylish!) camper this summer with the 55DSL x Dim Mak x Ferrino Survival kit. Created in collaboration with Los Angeles-based record label and lifestyle brand Dim Mak, and renowned Italian tent manufacturer Ferrino, this ultra cool tent will make camping feel like the ultimate inspirational experience.
With original packaging designed by Dim Mak’s own Turbokrapfen, the collaborative tent comes in a box along with a limited-edition 55DSL t-shirt and an exclusive Dim Mak compilation CD that will keep you rocking through this summer’s music festivals and beyond.
Founded by Steve Aoki, Dim Mak (dimmak.com) has expanded beyond an indie record label representing bands like Bloc Party and The Kills, to an integrated lifestyle brand dedicated to delivering cutting edge culture worldwide via music, fashion, radio, live events and the digital domain. In short, the perfect partner to push 55DSL into the music festival arena. Steve Aoki says about the collaboration: “Andrea and I have been planning on coming out with a collaboration for some time now and the tent was a great concept that was brought up at a dinner in Bassano del Grappa, hometown of 55DSL. Andrea is an innovative designer and I’m excited to work on this as well as other collabs in the future with 55DSL”. So how did this idea come about? “We were looking for a brand new idea,” says Andrea Rosso, creative director of 55DSL, “and we thought ‘what about a tent?’ Dim Mak and Ferrino were the perfect collaborative partners since they’re both on the cutting edge and know what it takes to create a product that appeals to hip young people. With this tent, we have created a place where cool campers can socialize and reconnect with friends and nature while enjoying great music at a festival. It’s something that will stick out in their minds as the place where the musical experience met the personal one.”
The decision to work with Ferrino was an easy one. Who better to team up with than a world-renowned Italian outdoor sports and mountaineering company that stands for excellent quality, brand image, innovation and history? After all, they remind us of 55DSL!
The tent project will be launched worldwide via the 55DSL press offices, 55DSL.com, and will be at the centre of all in-store promotions and musical events this summer 2009 and will finally hit the stores in June 2009. It will soon be a must-have!