Trousers London – Spring/Summer 2010 collection
“Trousers London have built a cult following in Japan, successfully featuring in key Tokyo stores, as well as in the UK with celebrity fans including Matthew Williamson. Trousers London are returning to Margin for the 4th time with their sharp range of cutting edge, directional denim.”
Trousers London is a London-based premium men’s jeanswear label. Showcasing their Spring/Summer 2010 collection at MARGIN trade fair on the 2nd and 3rd of August.
New to the collection are 4 men’s jeans with the familiar, close attention to quirky detailing as their predecessors. Models Seven, Eight, Nine and Ten take the designs into double figures. Two straight-leg and two low-crotch models complement the growing family of designs.
The Trousers London brand was launched during London Fashion Week in February 2008 by a team of four creatives whose training and professional experience span the fields of design, architecture, advertising and business. This multi-disciplinary background helped fuse into being the brand these visionaries had so boldly imagined.
Trousers London is an experimental, ambitious, future-focused jeans label inspired by London. From unique designs and shapes, to small but important details, Trousers London stands alone among the clones of the daily jeans parade. Making jeans for the genuine modern-day gentlemen, for the man who loves the thrill of the new and is always at the forefront of the avant-garde.
At Trousers London, we believe in ecologically friendly materials and care that our products are not born of exploitation. The range is crafted with patience and skill in small batches, in our Italian factory using organic premium denim. Each new jeans model is numbered in the order of its design. Our debut collection consisted of Trousers One, Two, Three and Four.
To ensure the exclusivity of our jeans, as well as carefully selecting materials and applying intricate details, every pair is given a unique ID number. Each model of jeans is limited edition. In the first collection each pair was one of only 150.