Sugar Cane’s Whitesville Collection at DeeCee Style

Zurich, Switzerland is home to DeeCee style which houses a treasure trove of exclusive brands including the legendary Sugar Cane jeans and the Whitesville Collection. For anyone looking for a jacket that stands out from the crowd you can’t beat a Whitesville. Sugar Cane’s Whitesville Collection focuses on vintage sports and athletic wear from the […]

Pringle Clothing S/S 2010

Spring/Summer 2010 menswear collection Pringle of Scotland is the iconic brand founded in 1815 at the birthplace of the Scottish knitwear industry. From the beginning technical innovation has led to the creation of knitwear as outerwear, the signature argyle pattern and the classic twinset. Under the creative direction of Clare Waight Keller, the pringle brand […]

55DSL T Shirt – Magazine Series

Magazine Series is a unique limited edition tee project in collaboration with six highly acclaimed international magazines. We give them the creative freedom to customize a 55DSL t-shirt by interpreting a cover of their magazine. Each t-shirt is produced in a limited number of a 1055 pieces worldwide and only available at authorized 55DSL dealers. […]


Burberry Creative Director Christopher Bailey and Burberry CEO Angela Ahrendts last night hosted an event to celebrate the 25th anniversary of London Fashion Week and the recent opening of the new Burberry Global Headquarters in London. The event at the Horseferry House headquarters was attended by over 1500 guests including Emma Watson, Liv Tyler, Mary-Kate […]

25th anniversary of London Fashion Week

If there’s one thing that the label’s designer, Christopher Bailey, loves as much as a trench coat, it’s his iPhone. Over the next five days, Bailey will be sending us photos that he took with it. Today’s image is of the show space being constructed in front of the Chelsea College of Art and Design […]

Timberland Mountain Athletics line and pinnacle-green Earthkeepers

To get in front of the young, city-dwelling customer—the target for its Timberland Mountain Athletics line and pinnacle-green Earthkeepers styles—Timberland is incorporating mobile media, TV, online and out-of-doors applications for fall. On the mobile front, the brand partnered with PR firm Mullen’s Mediahub and Ansible Mobile to create an application called “Expedition Timberland” that features […]

Paul Smith Evian Water Colab

Paul Smith has collaborated with Evian to design a limited edition glass bottle in vibrant colours – with a nod to the famous stripes. The multi-coloured bottle, with five different caps to collect, will be launched to press on Monday 21st September. The ‘Paul Smith for Evian’ bottle is available at selected outlets to buy […]

Paul Smith hosts psychedelic exhibition

Paul Smith is pleased to host an exhibition of original prints from the ‘Big Five’ psychedelic poster artists of the 1960’s. Work from Victor Moscosco, Stanley ‘Mouse’ Miller, Rick Griffin, Alton Kelley and Wes Wilson will be showcased. ‘Pychedelic Rock Posters’ 10th – 25th September 2009 Paul Smith Globe Terminal 5 Departure Lounge Heathrow

Burberry Show at Chelsea College of Art and Design

“Both our show and party are taking place in Westminster – it is such an iconic, great part of London with the Thames, the Houses of Parliament and Big Ben and is also where we shot our last ad campaign. We are doing the show at the Chelsea College of Art and Design where we’ve […]

Dawsen Jeans & Clothing

In the year 3054, precisely at 3:05 a.m. on the 3rd day of May, the sky over New York City congealed into an ominous gray. Some late night revelers marveled at this aberration, while others panicked by running for cover crying about a falling sky. The sky didn’t fall, but on the 4th second of […]

Aquascutum + Jaeger?

Aquascutum, the 158-year-old luxury clothing brand, has new British and Hong Kong Chinese owners after being sold by Renown, the Japanese clothes maker. Renown on Tuesday announced the sale for an undisclosed sum to a company controlled by Harold Tillman, the entrepreneur who owns Jaeger, the British clothing chain. As part of the transaction, however, […]

Burberry + Christopher Bailey & Alexandra Shulman


Charge X Griffin

Charge X Griffin Press Release This season sees the launch of a brand new collaborative project between Charge bikes and menswear designer Jeff Griffin. Both urban innovators in their own worlds, the two brands have united to create a limited edition fixed gear bike, due for release in early September. Situated just a few miles […]

Eco Chic 2010 – LFW Catwalk show

We would like to invite you to an Eco Chic 2010 – LFW Catwalk show, you will be able to meet some of the top Ethical designers, view an S/S 2010 catwalk show and enjoy some wine and goodies! Please RSVP to with your full name by the 16th September.

Burberry Trench Coats – celebrate 25 years of London Fashion Week

To celebrate 25 years of London Fashion Week, Burberry has designed exclusive trench coats for men and women with British department store Liberty. The limited edition Burberry trench coats, made exclusively in Liberty deep purple for women and black for men are all lined with black and purple Burberry iconic check. Each trench coat contains […]

Paul Smith Jeans – Rapha Condor Professional Cycling Team

Paul Smith Jeans are pleased to announce that they have become a sponsor of the Rapha Condor Professional Cycling Team, home to the current men’s national road race champion for the rest of the 2009 season. The Paul Smith Jeans logo will debut on the Rapha Condor team jerseys and Kristian House’s National Champion’s jersey […]

New Balance and Aerie by American Eagle Introduce Exclusive Sneaker

New Balance and aerie by American Eagle, the intimates and dormwear line from American Eagle Outfitters, Inc. announces the introduction of the New Balance 600, a new fitness lifestyle shoe. The NB 600 is now available exclusively at all aerie standalone stores across the country. Offered at $65, the shoe is designed to complement aerie […]

Zac Efron – Burberry London Tailoring for AW2009

Burberry London Tailoring for AW2009. The collection has grown this season to include all key forms of tailoring including evening wear, sports jackets and travel suits with fabrics ranging from Birdseye through to Micro herringbone. All of the Burberry London Tailoring is produced in Italy – yet maintains a classic but modern British style – […]

London Fashion Week 2009 Schedule

The September 2009 London Fashion Week schedule for catwalk shows is as follows: Friday 18th September 2009 10:00 Paul Costelloe – BFC/WC2 10:30 Headonism – BFC/WC2 11:30 Caroline Charles – BFC/WC2 13:45 Eun Jeong – BFC/WC2 16:30 Bora Aksu- TBC 18:00 Emilio de la Morena – BFC/WC2 19:15 Sass & Bide – WC1 20:30 Aminaka […]

Venus-Williams – eco-friendly T-Shirt

Venus Williams is participating in the U.S. Open tennis tournament, which kicked off on Monday, with more than just her game. Williams, who launched her own fashion collection EleVen in 2007, is also bringing her design acumen to this year’s official U.S. Open merchandise with a U.S. Open T-shirt that is eco-friendly and will be […]

Fake Clothing gets slapped!

A federal jury on Friday handed a $32.4 million victory to LVMH Moët Hennessy Louis Vuitton when it found that two service providers that hosted Web sites selling fake goods shared responsibility… The case, involving an internet service provider and web hosting company called Akanoc Solutions, breaks “significant new ground” by finding a technology company […]

Moschino Clothing in Madrid

Known for their flamboyant fashion, Moschino Cheap and Chic opened the doors of its boutique located at El Corte Ingles in Madrid. Part of the Aeffe Group, the Italian designer label launched a new hop-in-shop of 50 square meter on the corner the department store. In this space customers will find Moschino Cheap and Chic […]