Duck and Cover – flagship store in Birmingham
London, October 2009: For Immediate Release: Urban fashion brand Duck and Cover is set to make a splash in Birmingham with the arrival of its first standalone retail outlet.
The flagship store, set in Birmingham’s Bullring, will be officially opened by TV’s favourite Soccer pundits: Tubes, Rocket, Chris and Baby Elvis from Soccer AM on Saturday 31st October.
Also on hand to announce the arrival of Duck and Cover into the city will be the brands’ specially converted Humber Pig personnel vehicle. The branded ex-military vehicle will be sited outside the Rotunda entrance just off of New Street to help direct customers to the new store and will be a key component of Duck and Cover’s overall guerrilla marketing strategy.
The flagship store is 1200 square feet over 1 floor and consists of a contemporary retail area incorporating a bunker theme which ties into the brands heritage image with the use of tiles and resin floor materials throughout the store.
Duck and Cover have have created a real life interpretation of the brands philosophy of understated British cool. In keeping with the brands ethos, the new Bullring store depicts an edgy urban theme and colour palette. Utilising this theme the AW09 collection will be displayed amongst cool prefabricated perimeters, suspended rails and furniture that has a clean yet industrial feel.
About Duck & Cover
Since it’s birth in 1996 Duck & Cover has worked to deliver a fashion brand that stands apart from the urban uniform. The inspiration for the name came from a 1950s government information film advising people of what to do in the event of a nuclear attack. The first range was casual with a sporty influence and by 1999 the collection had evolved into a distinctive denim collection. But the essential philosophy has remained. With an unflinching attention to detail, trend led approach and touches that are uniquely our own, the Duck and Cover ethos ensures that your individuality never needs to be compromised.