Eloise Grey follows NOHARM Ethical Fashion
Following the benchmark set by the NOHARM Ethical Fashion Brand, Eloise Grey launches her first luxury sustainable fashion boutique ‘Upstairs at Purity’. Eloise Grey’s concept store carves out a niche in the luxury sustainable fashion arena, and specialises in UK artisan produced clothing for women and men. Grey will be selling her own prize-winning organic tweed womenswear, alongside other fashion labels that match her standards of sustainability, style and fashion edge.
Grey works with designers who keep their design process on a human scale, and which maintains a connection with the makers. Many of Grey’s labels are made in the UK, often organic materials, all of which contain a story and connection to the makers. In response to demand from customers Grey will also be introducing a capsule menswear collection. Eloise and the Isle of Mull Weavers, who produce her organic tweeds, were filmed for the BBC series Tweed.