Ralph Lauren Labels

Ralph Lauren Labels

Since Ralph Lauren’s first brand, Polo, was launched in 1967, the company has expanded to include a variety of luxury brands. They include:

Clothing for men

* Purple Label: Launched in 1994, this is Ralph Lauren’s signature, and highest end men’s line with classic, traditionally British styling. It includes ready-to-wear, suits and sportcoats (made by St. Andrews and Cantarelli), dress shirts, sportswear, accessories, and footwear, as well as a collection of made-to-order suits, sportcoats, shoes (made by British company Edward Green), dress shirts, exotic skin luggage, small leather goods, and jewelry. Purple Label is only available in Ralph Lauren stores, the company’s online store and high-end department stores such as Neiman Marcus, Bergdorf Goodman and Saks Fifth Avenue.
* Black Label: Black Label for men is Ralph’s more modern, Italian, edgy lifestyle brand. The cut to its suits, sportcoats (made by Raffaele Caruso), dress shirts, and sportswear, is more slim in design and silhouette. Black Label was started in 2005 and is also only available in flagship Ralph Lauren stores, the company’s online store and selected high-end department stores such as Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, and Bloomingdale’s.
* Polo Ralph Lauren: Polo is Ralph’s original brand for men, and also the most widely available. This ‘blue label’ line spans from tailored clothing (ready-to-wear and made to measure), sportswear, accessories (including luggage) to small leather goods. Available at many department and specialty stores as well as Ralph Lauren stores and the company’s online store.
* Polo Denim: A 2007 relaunch of the Polo Jeans Co. line of 1996. Denim basics within the Polo line, available online and in department stores.
* Polo Golf: A sporty collection catering to golfers since 1987 and often featuring celebrity golfers as advertising models.
* Lauren by Ralph Lauren (‘Lauren for Men’): Basics and suiting. Divided into Green and Silver (slightly slimmer cuts) Label. Available primarily through department and outlet stores, and not at RL stores.
* Ralph by Ralph Lauren: Exclusively available at Dillard’s stores, this label offers suits, sport coats, dress trousers and suit vests.

Clothing for women

* Collection: The highest-end clothing line for women (which also carries a purple label), Ralph Lauren Collection is what walks the runway each fashion season. Collection is the ultimate expression of Ralph’s Lifestyle vision for the season. The collection includes classic eveningwear, tailored blazers, outerwear, sportswear, handbags, Jewelry, and other small leather goods and accessories. Collection is sold exclusively through Ralph Lauren Boutiques and high-end department stores such as Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, and Bloomingdale’s.
* Black Label: An extension of the Collection line, with modern, high-end casual and semi-formal women’s wear. Black Label clothing can be found at Ralph Lauren Boutiques and high-end department stores such as Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, and Bloomingdale’s.
* Blue Label: Introduced as Blue Label in 2002. Similar in price point and styling to the Polo men’s line; has classic American styling. Knit polo-style shirts with the Polo pony are part of the Blue Label line. Blue Label is available exclusively through ralphlauren.com and through Polo Ralph Lauren stores, including factory outlet stores.
* Lauren by Ralph Lauren: Less pricey versions of Blue Label styles. Available at ralphlauren.com and higher-end department stores. Available in Plus sizes.
* RALPH by Ralph Lauren: A now discontinued line for younger women, created in 1999. Described in the history section of the company’s web site as: “RALPH is the daughter of the Lauren woman—reasonably priced Ralph Lauren clothes for young women who want to be part of the lifestyle.”
* Ralph Lauren Golf: Golf attire collection for women. Launched in 1998.[6]
* Lauren Jeans Co.: The casual version of Lauren Ralph Lauren.

Clothing for men and women

* RLX (‘Ralph Lauren Extreme’): A technical sports apparel line, focusing on clothing and outerwear built for outdoor sports such as tennis, golf, skiing, sailing, and hiking, launched in 1998.
* Polo Sport: A discontinued line of casual sports clothing that was introduced for men in 1993 and women in 1996. It was retired in 2005 and ultimately replaced by RLX as well as the Golf and Tennis lines. The Polo Sport fragrance lines continue to exist as remants of this label.
* Double RL (Written “RRL”): Ralph’s vintage American sportswear line is inspired by his “RRL” ranch in Colorado. The line consist of the high-quality (and highly popular) denim, as well other casual sportswear with a vintage flair. Found mostly in RRL Stores and the occasional Ralph Lauren Boutique, this line of clothing is often immersed in a selection of hand-selected vintage clothing, accessories and art chosen specifically to emphasize the RRL lifestyle signature to Ralph Lauren.
* Rugby Ralph Lauren: A brand launched in 2004 focusing on collegiate apparel with a similar look to the pricier Polo and Blue Label brands. Sold at signature Rugby stores. Not available at RL stores.
* Tennis: Sports clothing for tennis players. Special collections for the US Open tournaments.
* Polo Jeans Co.: Denim inspired jeans and sportswear line. Discontinued in 2006, relaunched for European distribution in 2009.
* Pink Pony: A charity line of sportswear and accessories all carrying a pink Polo pony. A portion of the proceeds benefit cancer research. Predominantly for women, the line also includes polo shirts for men.
* Create your own: A special collection of shirts, polos and hats as part of the Polo or Blue Label lines that can be monogrammed and individually arranged in terms of color and embroidery.

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