Fred Perry Polo by Amy Winehouse

Fred Perry Polo by Amy Winehouse
Amy Winehouse is to launch a clothing collection in collaboration with Fred Perry. Set to launch for Autumn 2010, Richard Martin, Fred Perry’s Marketing Director, told WWD: “Amy has been wearing Fred Perry for years, so we were aware she was a genuine fan of the brand. Amy has a unique sense of style that reflects the brand’s own historical reference points.”

Started 58 years ago as a sportswear collection by tennis icon Fred Perry, the company also has a history of aligning with music stars — such as Paul Weller and Damon Albarn — which has helped grow the label into a more mainstream, musician-favored streetwear brand. And the cheeky-retro look of Winehouse’s line is a style Winehouse herself worked to attention-grabbing effect when she was hitting the red carpet frequently two years ago.

In a palette of mostly black and pink, the 17-piece collection includes a girlish twinset; slim, thigh-skimming pencil skirts; capri pants, a mini bowling dress, and Fred Perry’s signature polo shirts. The collection will continue over four seasons and be sold in Fred Perry Authentic boutiques.


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