Launched during London Fashion Week in February, A.Hallucination menswear had already caught the attention of the fashion set with its darted slim-shaped side-seamless jackets, new cut shirts, low crotch pants and quilted jackets inspired from the Argyle check.
Designed by Chung Chung Lee and Hwan Sung Park, who are both graduates of Central Saint Martin College of Art & Design, the debut collection of A.Hallucination presented during Menswear Day of London Fashion Week Autumn 2010 season, is an interesting combination of modern and classic.
Entitled “The First Peal,” the collection was inspired by the scenery of London such as the London Eye with Big Ben and Gherkin. Fusing casual and formal elements, the collection features stylishly forward clothing with razor-sharp lines, sophisticated fabrics and a timeless fit.
Describing their collection, both Chung Chung Lee and Hwan Sung Park said, “We would like to show the new ‘modern English dandy’ through our first collection. We think the mix of classic fabrics and modern design and cutting represent the true London. It’s like how the Saint Paul Cathedral and Millennium Bridge goes very well together.”
Catering to the 18-40 age group, A.Hallucination presents a sharp contemporary take on the classic British dandy look with city wear influences and the styling offers a modern twist to a classic look.