BURBERRY LAUNCHES DIGITALLY INTERACTIVE GLOBAL ADVERTISING CAMPAIGN
“This campaign protects our authentic and timeless heritage and evolves the modern way in which we communicate that. The Burberry campaigns have always been characterized by the dynamic British cast and I wanted to express the individuality and the energy behind each of their different creative expressions. Burberry was founded on innovation and outerwear and I want anyone who sees the campaign not just to see images, but to feel a part of what we have created; connecting people through technology, music, the collections, the attitude, and the emotion captured.”
Christopher Bailey, Burberry Chief Creative Officer
Christopher Bailey on the campaign
Burberry has developed a completely interactive advertising campaign using innovative technology users can select and control view and perspective of campaign, cast and products.
Motion responsive images and video can be clicked, rotated, paused and dragged 180 degrees.
Individual products and cast respond to user controlled commands bringing people closer to collection, cast and location
First time this fully immersive and interactive technology has been used for a global luxury fashion advertising campaign, reinforcing the brand’s heritage, innovation and digital creativity.
14 images and 6 interactive videos showcase the Burberry Autumn Winter 2010 collections.
Burberry Prorsum, Burberry London, Burberry Brit and Burberry Accessories collections feature.
Rosie Huntington Whiteley Model
Nina Porter Model
Sam Rollinson Model
Charlotte Wiggins Model
Caspar Smyth Model/Producer
Douglas Booth Actor
Gwilym Gold Musician
Rory Cottam Musician
Samuel Fry Musician
Seb Brice Model/Musician
Thomas Penfound Model
Creative Direction Christopher Bailey
Photographer Mario Testino
Location Pinewood Film Studios, London
Campaign launches globally July 2010