Olivier Rousteing Named New Designer at Balmain

The new era at Paris’s sex-charged fashion house Balmain is beginning to take shape, with 25-year-old Olivier Rousteing being tapped as the label’s new designer. Rousteing, who joined Balmain in 2009 and is currently in charge of women’s wear, replaces Christophe Decarnin, who left earlier this month due to strategic disputes with chairman Alain Hivelin. […]

New Era Flagbearer: N*E*R*D*

New Era’s newest flagbearers are musicians-slash-producers-slash-singers-slash-songwriters Pharrell Williams, Chad Hugo, and Shae Haley – collectively N*E*R*D*. N*E*R*D* has always followed their own beat.

Original Penguin Eau de Toilette for Men

Although Original Penguin has been around since the 1950s, they continue to reinvent themselves through new product offerings. They are very proud to introduce to you their first ever fragrance. This fresh blend of scents is the perfect combination for our savvy, witty and laid back guy. The fragrance opens with fresh, captivating hints of […]

Stussy x Marvel – The Ultimate Teamup

On April 27th, Stussy will be releasing Series One of the collaboration with the legendary Marvel Comics. Series One includes nine designs featuring some of Marvel’s most iconic superheroes mixed with Stussy’s iconic graphic language. Series Two will release on May 6th featuring nine guest artists interpreting their favorite characters from the Marvel Universe. Each […]

Meltin’Pot for Spring Summer 2011

Following the big launch of Style Me Up ” with Tokyo Dandy, we give way to Erica Baldi for the second episode of this international Meltin’Pot styling initiative, going live mid April. Baldi is one of the most famous bloggers in Italy, and founder and editor of blueisinfashionthisyear. This blog was inspired by the international […]

California Girls by Warriors of Radness

California Girls by Warriors of Radness. Footage of the photoshoot for the Sarah and Kerry Tees from the spring 2011 WOR line to the tune of “Surf Thump” by WOR recording artist Gantez Warrior. Photography for t shirts by Damon Loble, filmed by Jordan Malama.

adidas Y-3 SS’11 Campaign Billboard New York City

Enjoy this time-lapse video showing the painting of Y-3′s new SS’11 campaign billboard on the intersection of Houston & Broadway in NYC’s Soho neighborhood. If you are in the city, stop by to check it out in person. It will be up for 1 month from now. Billboard by Colossal Media Group, featuring model Jacob […]

Cafe cowboy

A Film i shot about Dustin Kott, the Californian bike builder who makes custom British style Cafe racers out of old japanese bikes. I met Dustin in LA on a Harley-Davidson shoot, and was intrigued how a classic American who looks like he should be building Choppers, was passionate about little old Brit bikes, and […]

Ransom by adidas for Stussy

A strong affinity exists between Ransom Holding Co and Stussy in terms of their respective backgrounds and design languages. It seemed only natural when the Ransom by adidas Originals crew worked with Stussy Japan to create the Alan Crepe- a completely new silhouette for spring/summer 2011. This shoe features a short-coated single-layer suede upper with […]

Reebok Trainers and RealFlex Stuntmen

Reebok is living on the edge. To tout its new RealFlex sneaker, the brand called in celebs Ali Larter and Josh Duhamel to show off some big-screen stunt moves — such as diving over a taxi cab or flying through a window with the use of a trampoline — all while wearing the natural-motion running […]

Burberry Acoustic – ‘Somewhere Only We Know’ by Keane

“I am a massive fan of Keane’s music – I think music and fashion have a symbiotic relationship. When you start to combine music with fashion together it gives you an energy and an attitude . ” Christopher Bailey, Burberry Chief Creative Officer “I met Christopher Bailey a few years ago. He’s a big fan […]

Stussy x W-Base “How I Roll”

For Summer 2011, Stussy and W-Base from Shibuya, Tokyo have joined forces on the “How I Roll” 26 inch old school BMX original model bike. This cruiser type style is built after the late 1970′s/early 1980′s flavor dirt bike and is packed with details. The frame is made from 4130CR-MO, metallic blue alumite hubs, rims, […]

Danish Tattooing

In this video author Jon Nordstrøn brings his book “Danish Tattooing” to life by visiting Copenhagen’s most famous tattoo shops, telling stories along the way about the artists who made the subculture so significant there. From homemade tattoo guns to the influence of psychedelics on more recent styles, Nordstrøn’s colorful history is a must for […]

Stone Island_Milan Design Week ’011 _ April 12/17

Stone Island_Milan Design Week ’011 _ April 12/17 The Moon_The Ultimate Rock of Stone – La Pell del Ferro_Miquel Subiràs We couldn’t exempt ourselves of being part of Milan’s excitement for the 50th anniversary of the Salone del Mobile. We decided to open our Milan showroom to three events that make us particularly proud. The […]

Original Penguin: Behind the Scenes Spring / Summer 2011 Look Book

Original Penguin: Behind the Scenes Spring / Summer 2011 Look Book If a 100-year-old underwear factory in Minnesota seems an unconventional starting point for a fashion icon that has represented Americana since 1955 and is still worn all over the world today, blame Pete the Penguin. And perhaps a whiskey or two. Abbot Pederson was […]


Using groundbreaking virtual image technology to create a fully immersive brand experience, the event was the ultimate showcase of Burberry capturing all facets of the brand from music, heritage, weather, innovation, fashion and technology using holograms, projections and animation with real models and musicians. The event, which took place earlier this evening on a 2000sqm […]


Ai Heart Japan Auction

Burberry China, British Fashion from Beijing

Sugar Cane Jeans in RWDMAG

Why Denim – H&M Fashion Video

Denim is an all time favourite. Most of us wear our beloved jeans until they fall apart. But why do we love denim so much? Hear what the trendy people from New York and Las Vegas have to say about this timeless fabric.

Dolce & Gabbana acquitted of tax evasion

Marc Jacobs S/S 2011

Marc Jacobs S/S 2011 from Kalvin Lazarte on Vimeo. Play Nice made this film for Marc Jacobs at the beautiful James Hotel in New York City to introduce the Marc Jacobs’ 2011 Spring/Summer lines. Check it out.

Armani’s EA7 AD Campaign with Danilo Gallinari

Better than courtside tickets! Check out the video of Armani’s EA7 ad campaign starring NBA star Danilo Gallinari.

Superga photoshoot featuring Alexa Chung

Celebrating its centennial year and with Alexa Chung as the new face of this super styled, super elegant, super cool shoe; Superga is undoubtedly set to take over as the trainer of choice. Ever practical, classic and in an array of colours from a classic palette to pastel hues there is no excuse not to […]

Sasha Pivovarova for Free People April 2011

Sasha Pivovarova for Free People April 2011 The video to accompany our April 2011 catalog, shot at Milk Studios in NYC by Guy Aroch featuring model Sasha Pivovarova. Music by Casey Burge.

RMC T-Shirt to aid Japanese orphans