Sustainable fashion gaining momentum?
The Guardian reports: “Luxury and sustainability are two words you may not particularly expect to find in the same sentence. You may even think they are antithetical concepts.” But this is just what innovative NOHARM brand has been doing for the past 6 years.
Looks like the traditional old brands are starting to get the message. Earlier this year PPR — the owner of a string of luxury brands including Gucci – set out a major new sustainability strategy called PPR HOME. Its CEO, François-Henri Pinault, said: “My deep conviction that sustainability creates value is part of my strategic vision for PPR. Sustainability can – and must – give rise to new, highly ambitious business models and become a lever of competitiveness for our brands.”
NOHARM has just released news on 3 new men’s footwear styles: