Zoologie Clothing Autumn/Winter 2011
Here we take a butchers at the Ozzie brand, Zoologie Autumn/Winter 2011. Have to love the name!
The ZOOLOGIE! Story So Far…
Well, we have been going for 3 years now and its been quite a journey. Our aim when we started was to build a long lasting independent company dedicated to quality and craftsmanship. We wanted to make modern crafted clothing with authentic construction and detail and we wanted to do it locally in small batches.
In a world that is seemingly ruled by globalization, mass production and ‘cheapest of the cheapest’ throwaway clothes, we wanted to produce future classics. Garments that will work as well half a century down the road as they do today.
But more than that, we wanted to build a company that treated people fairly. We work together with small factories in Melbourne, Australia where craftsmanship still reigns supreme. Melbourne was the traditional home of garment making in Australia and still has some of the most highly skilled manufacturers around. We realise that making clothes locally is almost an old mindset in a globalized world, but there is something great in making clothes in the same area as you live, in knowing the people making them and in keeping both our production people and our customers as an integral part of our personal community. That way, when we grow and develop our business, our local manufacturers grow and develop with us.
The ZOOLOGIE! Design philosophy is based on functionality and quality, in creating classic clothes with a modern crafted feel and meticulous attention to detail. We see every garment we design as being at the beginning of a long journey that will see it one day reinvigorated as a quality vintage garment that someone else may own.
ZOOLOGIE was formed in Melbourne in 2008 by husband and wife team George Haughton and Bonita Francis.
Having been together since 2006, the duo’s backgrounds in fashion & graphic design naturally progressed into the quirky laid back label ZOOLOGIE! is today.
Hailing from the wildly different landscapes of Ireland and the tropical Cook Islands respectively, their differing approach to design can be attributed to the dichotomous nature of these formative landscapes. This friction is always at the heart of their designs and is reflected in the push-pull dynamic of the husband and wife team.