Sienna Miller and Orlando Bloom for Hugo Boss

Boss Orange has revealed a campaign featuring its brand ambassadors Sienna Miller and Orlando Bloom, to promote a charity their support of Unicef to aid the development of schools in Madagascar.

Bruno Maes, Unicef Madagascar resident representative, said: “At Unicef, we believe that a good start in life is the basis for securing the rights of children.”

Sienna Miller and Orlando Bloom for Hugo Boss

“Very often children are not given that chance – only 7% of children aged three to seven years old in Madagascar attend preschool and half of six-year-olds cannot correctly say their name or age, meaning they are not prepared for primary schooling.”

“This support from Boss Orange will improve the chances of approximately 60,000 children to access early childhood education, and equip them for life.”

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