Burberry, from Chav to Depraved?
New Burberry Despoke, from Chav to Depraved! Burberry now allows visitors to customise their trench coats with MINK linings and shearling collars. Burberry’s continued glorification of fur could be its next big headache as the brand migrates back to the bad old days of putting financial gain before its soul. Over the past decade we have reported on some of Burberry’s misadventures and then Angela Ahrendts came along and saved the great British brand. Now we fear she maybe taking them down road where fashion meets the blood of Smithfields!
“Down the road, we’ll get into made-to-measure,” says Burberry’s chief executive, Angela Ahrendts. Burberry Bespoke is “the next evolution” for the brand and an indication of where the luxury sector is headed, she says. The customisation program will expand to include other products and options, she says.
“Honestly it makes no difference at all” how many custom coats Burberry sells, Ms. Ahrendts says. “It’s customer engagement. You want them to engage with the brand.”.
It’s starting to sound like the old Burberry Chav days when all that matters is sales at the expensive of the company’s soul.