Links of London x London 2012
Links of London Announce Their Appointment as Creators of the Official Jewellery Collection of London 2012
Links of London are excited to announce their appointment as creators of the Official Jewellery Collection of London 2012. The Licence was awarded by the London Organising Committee for the Olympic Games (LOCOG.)
The Links of London brand is synonymous with London and embodies the city’s wit, spirit and heart through imaginative jewellery design. Commemorating and celebrating the unique connections that will be made throughout the 2012 Games, Creative Director Elizabeth Galton and her team have created pieces that will surprise and excite visitors from across the globe.
“Links of London are perfectly positioned with their strong London routes and substantial national network (having stores near virtually all of the Olympic venues across the UK) to translate the capital’s creative and cultural nuances into fantastic jewellery collections that all ages can commemorate this momentous occasion with.” (LOCOG) The collaboration between both partners will reinforce the essence of contemporary London at the heart of the Olympic and Paralympic Games.
David Riddiford CEO of Links of London commented “Links of London have a history of supporting leading sporting events. Our distinctive British style makes us the natural choice to create the Official Jewellery Collection of London 2012. The Team GB band is a great way for everyone to get involved in the Games and get behind our teams. We look forward to celebrating London 2012”
This fusion will culminate in a series of collections encompassing premium items, children’s jewellery, precious metal gifts as well as men’s and women’s jewellery.