MELTIN’POT Jeans A/W 2013
“Where Life Takes You”, is the theme for the new Meltin’Pot AW ’13 campaign. It’s a celebration of life, a walk on the wild side, taking its inspiration from the brand’s deepest roots!
The four main characters meet by chance in an old, bohemian, abandoned site which is inhabited by unusual items from past eras, suspended in time and ready to recount their historical tales. Alongside them, sit pieces from the Meltin’Pot collection, garments that appear to have traveled through time, with their unique force and identities, design forms and details, giving new life to the spaces around them.