Evisu Jeans – back on the rise

evisu-jeans

In the 90s to early naughties, Evisu was one of the most sort after denim brands on the market. Founded by Hidehiko Yamane in 1991 in Osaka, Japan, Evisu Genes (aka Ebisu and Evis) was one of the most well-known traditional Japanese (raw) denim producers. Yamane was trained as a tailor and was “discovered” by […]

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