Evisu, the Brand
Evisu has had a great deal of chatter on the Kitmeout fashion forum over the years. Here’s a typical post:
“pre ben sherman the brand was still raw and hidehiko was inspired t design. he then got soft with too much wealth during the ben sherman years when peter caplin took the brand mainstream. then post ben sherman the brand has moved into mainstream commercialism and has been partially devastated by the counterfeit industry and ebay.”
Take a butchers at a bunch of Evisu threads here >
“evisu’s high point in the uk at least was probably around 2000 – 02 (mellennium golds). it had some limited success in the usa a bit later. insomniax has hit the timeline almost perfectly.
tom when you say “there was a period in the 90′s where it was an extremely popular brand”, could you clarify that? very popular where and with whom?
btw, are you doing personal research or research for a company?
i think there’s a wider question here: what is the realistic life-expectancy of a brand like evisu?”