The fact of the matter is that by saying they will be moving to lower end markets, they are admitting their high end product is not selling. And it doesn’t make sense for other brands to follow. It would only make the brand worth less. There’s a reson companies such as Coach, Gucci, Louis Vuitton, etc. are regarded so highly. They don’t sell them at a cheaper price so more people can afford them. They build a quality product, and people are willing to pay a price for it.

Personally, I feel that any company that moves its focus from the high end market to a lower end market is saying that their design is not being accepted by the marketplace. According to the theory of supply and demand, in order to offset this loss of market share, they must lower their price points.