Seven Jeans, Seven 7 Jeans or Seven for All Mankind
Can someone finally put this to bed!! What is it Seven Jeans, Seven 7 Jeans or Seven for All Mankind Jeans? Are they three different companies and three different brands. What’s the official story?
This is the unofficial story plucked from the urban grapevine. Seven for All Mankind Jeans started producing extraordinarily innovative jeans in the USA under the banner Seven for All Mankind and made appropriate trademark arrangements in the USA. However, they neglected to make the same arrangements in Europe. This is where it starts to get messy but the saying goes an entrepreneur with an eye for an opportunity, when he saw the success of Seven for All Mankind Jeans in the USA, started to produce Seven Jeans in Europe since Seven for All Mankind failed to file a Trademark application in Europe.
Upon hearing about this development Seven for All Mankind started long and labourious legal proceedings against Seven Jeans for TM infringement. After much legal debate, it was decided that Seven Jeans in Europe should change their name to Seven 7 so to reduce the confusion with Seven for All Mankind jeans which was and is a far superior jean. So, that’s the story from the urban grapevine. Can anyone confirm or deny this. Does anyone have the definitive story?
(No Ratings Yet)
Loading ...
March 20th, 2006 at 5:15 am
I am not sure if yow know this, but the brand Seven 7 jeans produces plus sized jeans, and not regular sized jeans. And therefore it is not correct to compare the quality of the two brand of jeans, when in actuallity they are two different products.
April 4th, 2006 at 5:39 pm
I think this theory sounds great, but I read a good detailed article on eBay about this problem. 7 Express is from Lane Bryant, 7Seven has been in Europe for over 40 years, and 7 for all mankind is the US brand since 2000. None are related, so all are suing each other. consider the quality as Kia, Toyota, Lexus, in the order as listed.
April 12th, 2006 at 1:00 am
Regarding 7Seven and Seven 4 all Mankind: YOU ARE ALL WRONG!
The following is documented and available from legal decisions and rulings: 7Seven was/is a long running European company that started producing jeans prior to 7 for all Mankind–both in Europe as well as the US (east coast boutiques). 7 for all Mankind started 4/5 years ago from some veterans from apparel and jean industry–great product great marketing resulted in great successes..7Seven was then bought by u.s. based apparel group and relaunched–mostly to express/macy’s and recently lane bryant..7Seven holds original tm and was recently victorious in suit by seven for all mankind..both have their own markets..read the history of companies and lawsuits and its obvious that first came 7Seven then Seven 4 Mankind..if any product is a knock-off or fake it is seven 4 mankind!
May 2nd, 2006 at 9:39 pm
It is true that Seven 7 is the original designer not seven for all mankind. I am a buyer and sell seven 7 jeans. When they were produced for express it was for a design that was limited to only express stores and does not reflect their current styles. In my opinion Seven 7 has a superior fit (as many of my customers will attend to). I believe that seven for all mankind is more popular simply because they have had better marketing and appear in more fashion magazines. They are almost double the price and are no better quality. So do yourself a favor and compare the brands - don’t just listen to add campaigns!! You will see for yourself that the name isn’t everything - and that is what your paying for.
May 5th, 2006 at 2:17 pm
Liz is a joke, this comment that it is “not correct to compare the quality of the two brand of jeans” because one is plus sized and one is “regular” is the funniest thing. Is someone that is plus sized not of the same quality as someone that is “regular” sized? LOL
I like Seven7 jeans. They’re a little more pricey than I would normally pay, but they are worth the price if you’re hippy/curvy b/c they hug every inch of your body and make you look great!
May 11th, 2006 at 2:59 am
I didn’t know there was so much controversey over these jeans until I went to purchase another pair of seven7 jeans and couldn’t find them. All I see is the Seven FAM and I definately don’t want those. I love Seven7 jeans, I have a hard shape to fit and seven7 jeans make even my curves look great. Those other jeans just look like overpriced Target jeans. Somebody please tell me where I can get the REAL DEAL!!!!
May 26th, 2006 at 3:43 pm
The story behind the names of the diffrent brands is this: Seven 7 jeans was started in Europe many many years ago and was actualy the first brand of jeans
to hold the Seven name, they started out in regular sizes and now are carried by lane byrant in the plus sizes as well. Seven for all mankind jeans came years later and has a diffrent approach to thier products, nithere jean is supiror
just diffrent and better for diffrent body types/reasons.
May 30th, 2006 at 9:38 pm
Seven 7 jeans are not all plus sizes. I’m a size 4 (27″ waist and I wear them). I am very hard to fit and Seven 7 jeans look great. They are definitely high quality jeans, you’ll know that when you turn them inside out and look at the seams. The denim is thick but really comfortable because they are 99% Cotton and 1% Spandex, so they have a slight stretch. They don’t get baggy in the seat after sitting for a while. They used to cary them at Dillard’s and Macy’s, but now I can only find them on EBAY. I checked their website http://www.seven7jeans.com but it is under construction. I can’t wait until they get it finished so I can order a dozen pair. I have always hated to wear jeans (due to the way they fit)and preferred shorts or skirts until now. I love these jeans! They last forever!
June 5th, 2006 at 4:09 pm
I wasn’t aware of this whole controversy but just purchased 2 pairs of seven 7 jeans. They have all sizes and if you have a Loehmans nearby they carry them for all who are looking.
June 17th, 2006 at 11:59 am
I agree. I love my seven7 jeans and really really want a new pair!! If anyone knows where to order more off the net (other than their under construction site) please tell me!!
July 5th, 2006 at 8:56 pm
TASHA, I just recently bought seven 7 jeans by my house…in Glendale Queens. If interested leave your email I will give you the store address..
I agree they fit really well and look great!
July 8th, 2006 at 12:03 am
Hi,
I sure hope someone can help me! I purchased a pair of Seven7 Jeans at Lane Bryant in Size 14 with the rectangular black small rhinestones on the back pocket that form an S. Washed them once inside out as per instructions and ***surprise surprise****!! I lost a rhinestone! Great quality for $89 jeans!!!! Anyway if anyone knows where I can possibly find replacement rhinestones for these, please let me know! I ove them! My E-mail is gabarela1@aol.com.
Thanks so much!
Mary
August 9th, 2006 at 1:55 am
I know a few of you are interested in finding seven7 jeans. I recently bought a pair at “Ross” for $24.99. I love the fit and they are not made for stick figures; they hug the curves and look great while doing it!
August 12th, 2006 at 5:46 pm
Where can I buy Seven 7 jeans online?
Thanks!
September 3rd, 2006 at 7:15 am
A friend told me seven jeans were on sale for $40 at Mervyn’s. Of course I didn’t believe her so I went to check it out and sure enough, $40 -$50. I did some research and found out the difference between seven7 and 7 for all mankind. 7 for all mankind are the ones everyone knows of, but to tell you the truth, seven7 fit as good or better, and they have been around longer.
September 4th, 2006 at 8:24 pm
ok ok im 17 how old are all you guys? i bought 2 pairs of seven 7 jeans to day @mervens thinking i would be cool in school but are they real. cause i dont wanna be laughed at by the girls whering seven for all man kind???
if you know please send me a message at sss82902@hotmail.com
September 12th, 2006 at 5:08 am
Well, I am in love with Seven7 jeans and I own 3 pairs. I paid full price $98 for a pair of white jeans from Macy’s in (Wheaton, MD) the junior’s dept (size 28) in July. I just bought a dark and light rinse pair of Seven7 jeans for about $37 a piece from Burlington Coat Factory in Sterling, VA. The Story behind Seven7-originated in Europe in the 1960’s and trademarked in Italy in 1978. Later registered in France and other Europen countries. Crossing the Atlantic years later, Gerard Guez, a well know jeans maker acquired Seven7 from it’s European owner and now Seven7 licensing company is run out of Los Angeles, CA. Anyway, whatever the type of jean or the style, if the jean fit’s your body, then you set your own trend. Forget all of the hoopla, embrace your body and enjoy life.
September 29th, 2006 at 10:56 am
I resent the fact that Liz said Seven 7 produce only plus size jeans and so these cannot therefore be compared to Seven for all mankind jeans. I recently bought a pair of Seven 7 jeans, and they fit perfectly - I have hips yes, but I am NOT a plus size (and this is not a deluded fantasy, I am honestly not a plus size).
October 20th, 2006 at 6:29 pm
I saw the Seven7 @ Mervyn’s the other day. They are also sold at Dillard’s and some Macy’s for the non-plus soze set. The reason this misconception exists on the available sizes is because LAne Bryant got a ton of great press on the new Seven7 line for their stores. It probavbly didn’t hurt there was some confusion with the Seven for all Mankind brand. So if you are under a 16 or whatever buy your Seven7’s at Macy’s Dillards or Mervyn’s, if you are not then go to Lane Bryant. What’s the big deal, it is just a size. Az a curvy size 18, I was excited to see some non-matronly jeans at LAne Bryant…more choices for me besides Gap and Old Navy. The Seven7’s don’t seem to gap for people with butts so the jeans are good in my book. And cut a bit longer, so they are good for short girls with long legs like me. (Average JEans are usually only good with flats for me, I can’t even wear kitten heels with out looking like I am waiting for the flood.
Just a note Seven for All Mankind positions themselves as a deisigner brand by pricing their jeans at $150 plus, and Seven7 is not a designer brand by virtue of price alone. Designer does not mean the jeans are high quality, well fitting or ‘good.’ So if you want to pay lots of money for jeans that don’t suit your figure go ahead. I believe in spending money on stuff that fits well, whether it is $3 or $3000. Go with what looks best, it is always better to have a well fitting Target jean than an ill-fitting Cavalli pair.
October 30th, 2006 at 2:20 am
um yeah , i have a pair of 7 seven jeans, and the tag came with a pair of 7seven and 7 for all man kind saying that they joined together or what not, i bought them at loemans, and they still were 98$ i am most def not plus size, i have a butt and hips but in us clothes i have a size 5 and 28 waist. so 7seven does not only carry plus size, just thought id share
November 17th, 2006 at 2:11 pm
I was with my 13-year-old daughter at Loehmann’s the other day and saw seven 7 jeans for about $40. She’s had her mind thoroughly tainted by reading the Clique books and got all excited because she thought she saw the mythic 7’s in something like her price range. I looked closely at the tag and said, no, honey, these aren’t what you think they are. Then I saw them yesterday in Marshall’s for $29.99 in the dark rinse, skinny leg style she wanted, so I bought them just because they were cute and it’s her birthday. Have to admit I googled seven 7 to find out if they were a knock-off and why they weren’t being sued for trademark infringement. By the way, my daughter is a size 0, so this is definitely not a plus size brand, and concerning quality, I turned the jeans inside out and wasn’t impressed with the finishing. But these days all clothing is made shockingly badly. Don’t get me started about Abercrombie.
November 18th, 2006 at 2:26 pm
I googled a question about the difference and I got this site….so glad I did!! I just got a pair of seven7 jeans on ebay…They DO fit amazingly well and are very comfortable…I was looking for something different than the every day bootcut gap jeans, and I think I got lucky!!
December 4th, 2006 at 6:03 pm
Hi- I am live in London, England and I just bought a pair of Seven7 jeans today. I have to admit I was confused by the whole ’seven for all mankind’ and ‘Seven7′- so it was interesting to read the threads above. The jeans came with an information card which states the Seven7 originated in Europe in the 1960s, and the trademark Seven7 was registered in Italy in 1978, then in other European countries and later in USA. The address listed for USA if any of you want it is Seven7, LLC, 9000 Sunset Boulevard, LA, California 90069
I am a curvy USA size 10 (sometimes a 12 in trousers, or pants as you call them in the USA) and the Seven7 jeans fit amazing well, in fact better than any pair of jeans I have ever bought! And they are more flattering.
December 4th, 2006 at 8:34 pm
i just purchased a pair of seven 7 jeans, and they are great! i also wear 7 for all man kind, and i like both…if you are interested in purchasing seven 7 jeans, filene’s basement sells both brands and they are much cheaper than other stores!!
December 6th, 2006 at 9:30 pm
I am 5′4 112lbs and size 2/4 or a 27 and just bought a pair of seven7s on ebay. They fit fine! I usually wear Lucky jeans but thought I’d try something different and I’m happy with them. I have upscale brands like Sacred Blue and 7FAM also and I do think the quality might be better but who really cares, none of them are going to fall apart overnight. No matter what I buy, I generally have to get them hemmed, the biggest problem for me is they are almost all too long!
December 27th, 2006 at 12:35 am
I just bought a piar of Seven 7’s today from Mervins…. I admit I NEVER shop there… I had to return a Christmas gift. I walked past the Jr’s section and i saw a display for a ton of Seven7’s…. I figured I might as well try a few on. The fit is actually outstanding, and the denim quality looks and feels great. It doesn’t feel like cheap low end denim like you find on your basic Jrs’s denim… and the detailing and wash make them look just like “the other brand”. Anyways… check out your local Mervins if you want to see for yourself. (mine were origianlly $70 and on sale for $40)
December 28th, 2006 at 3:39 pm
hey all i wear is seven for all mankind and they are the best thing that i have every spent over a hundred dollars on. they are every penny you put in them that fit really good. i am 5*6 and i wear a size 29 which is a size 6 in regular jeans but i tell everyone to atleast try seven jeans they are the best!!
December 31st, 2006 at 4:22 am
I just purchased a pair of Seven 7 @ Loehmann’s and they fit beautifully &I’m happy!
I just found out the difference between these & For All Mankind. I can see the difference, but I still feel that both brands cater the same thing: flattering and comfortable jeans.
Here’s an example:
My mom originally bought me a size 29 of 7 For All Mankind, They fit a teenie tight.
Today I bought size 29 of Seven 7. They fit appropriately and perfectly to my curvy physique. (thick legs, flat stomach, not so big butt)
I’m going to buy a pair of 7 For All Mankind anyway when I get the chance.
I do believe that Seven7 sizes do run a little bit bigger, which really helped me &my wallet
Conclusion: both are great brands
January 9th, 2007 at 6:22 pm
My friend and I have been trying o figure out the difference between seven7 jeans and seven for all mankind, so thank you THANK YOU for finally giving us an answer. I bought a pair of Seven7 jeans yesterday and I LOVE them, so it really doesn’t matter which brand they are. All that matters is the fit…
January 9th, 2007 at 8:25 pm
I bought a pair of Seven 7 jeans at Marshall’s today. They are too long like all jeans I ever try on (I’m 5′4″) but the fit is great. What I like is how soft they are. I hate, hate, hate jeans that are heavy and stiff and these are just perfect. I admit I had no I idea about the controversy but after reading the tag that came with the jeans and this site, I’m enlightened. Now I want to go out and hunt down another pair ASAP.
January 10th, 2007 at 1:44 pm
hey they sell seven7 jeans at tkmaxx here in the uk! well at least they do in kettering! they are sooooo nice!
January 23rd, 2007 at 9:33 pm
Believe it or not, you can buy seven7 jeans from Home Shopping Network @ HSN.com.
January 26th, 2007 at 1:25 pm
I bought 3 pairs from TJMaxx yesterday @ $29.99 each. I’m located in Florida. They had every size and style. Alot of them. I knew there were two different names but thought that it was the same company until today.
March 7th, 2007 at 8:04 am
I don’t think it is that important of how these companies started and I don’t think that is the real issue that people want to know about right now. My aunt just recently brought me shopping and I hate buying jeans because I am a little bit bigger and I don’t like the way I look in them..anyway, she brought me to the local Lane Bryant and I tried on a pair of the 7seven jeans and they looked great…anyway, if you are looking for a pair of the 7seven jeans just look for a Lane Bryant they carry them in many sizes.
March 14th, 2007 at 4:25 pm
I live in the UK and bought a pair of Seven 7 jeans from T K Maxx today. I also tried on a pair of Citizen of Humanity and Paper Denim and Cloth jeans, and the Seven 7 were far and away the most flattering and comfortable. I love them - I’m 5′10″ and a US size 8 and they fit me perfectly.
Incidentally, a couple of years ago I tried on 3 different styles of 7 for All Mankind jeans and didn’t understand what all the fuss was about - none of them fit well.
April 7th, 2007 at 12:43 am
I bought a pair of Seven7 jeans on ebay a few months ago. I’m a size 26, but I have a hard time finding jeans that fit both my small waist and round booty. THESE FIT PERFECT. They make my butt look awesome! I want to find more! We don’t have mervyns or loehmanns around here! Guess i’ll have to hunt them down!
April 10th, 2007 at 5:48 pm
Just wanted to let everyone know that T.J. Maxx sells Seven 7 jeans for only $29.99. They have all different styles in every size. They get new ones in all the time. Check it out!!
April 20th, 2007 at 4:36 pm
7 for all Mankind is often misassociated with the denim brand Seven 7, a separate company that has been established in Europe since the 1960s. “Seven7″ Brand immigrated to L.A. and continues to manufacture a slightly lower-priced denim with a similar fit in both the US and Europe. Seven 7 was reintroduced in the United States around the same time as 7 for all Mankind, who filed a lawsuit against the company for stealing their name. The court war continued, in the European field this time. The registration of the word ‘Seven’ as a jeans maker belonged to the ‘Seven7′ brand from the 60s. The court decided in Belgium that “7 For All Mankind†ceases to use the sign 7 or “Seven†even in combination with ” For All Mankindâ€. “Seven7″ licensee in Europe drove the Brand in big success the past few years, lifting the quality standards to extra premium denim, introducing the embellished category in denim, decorated with Swarovski crystal. Other denim brands, including “7 For All Mankind†followed this trend. Price points where also driven to extra premium denim standards, establishing the “Seven7″ jeans among the most desirable fashion items. The European Licensee regenerated the “Seven7†essence of the 60s, combining the original “Seven†design values with L.A. style. “7 For All Mankind” and “Seven7″ represent style and status.
May 17th, 2007 at 10:59 pm
I bought a pair of 7 for all Mankind last week, and this week picked up a pair of Seven7 Cuffed Cropped jeans. This is a great example ;I’m 5′10 & size 26 and without a doubt I love the Seven7. The fit is fantastic they make your butt look more “bubbly”. The 7 for all Mankind seemed to flatten my behind. I totally understand that 7 FOR ALL MANKIND is the high end designer brand here in the US, but you have to try them both on to see the difference. What most women are interested in is finding a jean to make them look fabulous.
May 30th, 2007 at 4:02 am
I have 4 pairs of Seven7 Jeans I bought from Lane Bryant. I was trying to figure out the mystery of why they are longer sold by LB when I stumbled upon this thread. Thanks for the info.
I love my Seven7 jeans and want more so I did a search and I’ve found three styles of plus size Seven7 jeans on avenue.com. Just an FYI… for those of you looking for a new source for some great jeans!
September 7th, 2007 at 5:43 pm
I agree with you Heatherfeather! I also have bought a pair of 7 FAM and have bought several Seven 7 in the past and the Seven 7 fits my curves better. It took a long time to get a pair of 7 FAM that fit. I tend to by my jeans at ROSS, Marshalls, and TJ Maxx. I’m 5′5″ and wear different sizes ranges from 7 to 11 it depends on the fit. The problem that I’ve always had with 7 FAM is that it is very tight around my thighs and I carry a bit in the “trunk” and Seven 7 is a bit more accomodating. I’ve had my Seven 7 jeans way before they started selling at Lane Bryant. No matter how many pairs of jeans I have once a see a Seven 7 jeans at a good price “I got to have it”.
September 12th, 2007 at 7:40 pm
I may be late responding to this debate…..however, i love wearing my Seven 7 jeans and it is the only brand that I have found to fit me well. so no, i dont believe the Seven for Mankind is a superior brand….it is only a different product. Both brand fit for different audience. I will always be a big fan of Seven 7 jeans…….as i have never seen my legs looks so long and slim. A big thank you to Seven7 jeans for producing these wonderfull clothes.
From a big call out in London!
October 14th, 2007 at 3:25 am
it’s simple seven 7’s are for poor folks who don’t care for style and seven for all mankind’s are actualy top quality form fitting demin
October 16th, 2007 at 12:54 pm
I am a fashion victim and I used to considere 7seven an inferior brand.
Until a couple of days ago when I bought a pair of the embellished category with swarovski. The fit is incredible. Same with the feeling on my body.
I received too many compliments, so I am going again next weekend for another pair.
I think this product has been upgraded. Check it out !
By the way I have a pair of 7 for all mankind and the fitting is terrible!
November 27th, 2007 at 11:48 pm
found a pair of these seven7 jeans at the local shoe pavilion (of all places!). I’ve always had trouble finding a fit that I like, and at 28 yrs old, what I liked 6 months ago doesn’t fit anymore (younger ladies, take advantage of your youth while you have it- it’ll all change way too soon! believe me.)
on a whim I tried a pair on & fell in love, “your butt looks fab!!” said my sister. it was all over after that.
don’t be consumed by labels and brands, go for the ones that “make your butt look fab!”
December 27th, 2007 at 6:01 pm
Thank you all for the clarifications between Seven 7 and Seven for all Mankind.
I have been a slim athletic 5′7″ size 3/4 woman all my life. For many years because of training and size fluxuations I owned very few pairs of jeans. Five years ago I purchased a pair of jeans in a buy/sell/trade store for $12. They fit so good. I didn’t know what the heck i was buying. They became my absolute favorite pair of jeans I have ever owned in my entire life.
THEY WERE A PAIR OF SEVEN OF ALL MANKIND JEANS
It wasnt until I started looking to replace them (bad snag out partying in SF) did i come across the price. Just yesterday I was in Mervyns and was almost fooled. The jeans (now I know they are Seven 7 & not SOAMK) were a very nice pair of jeans. Before purchasing I decided I needed clarification and turned to the web.
I’m glad I did.
I have one thing to say, the Seven 7 are beautiful jeans and I will agree they do fit good, and i will probably buy a couple pair, but I am in LOVE with my Seven of Mankind Jeans!!!
February 8th, 2008 at 8:32 pm
Does anyone care?
February 15th, 2008 at 1:43 am
i see here alot of you are wanting seven 7 jeans and are having trouble finding them. i have a very stylish pair of seven 7 express pants at auction right now on ebay. they are a size 26 inch waist. my seller i.d. is 910scottr if you guys are interested in taking a look. hope to help someone.
March 14th, 2008 at 1:15 am
I HAVE A LEAST 30 PAIR OF FOR ALL MEN KIND 7 JEANS, WHAT I CAN TELL YOU IS THAT IT MUST SAY FOR ALL MEN KIND 7 JEANS. THAT IS THE NAME. FORGET WHERE IT COMES FROM. THERE IS ANOTHER JEAN I SAW AT TJ MAX CALLED 7 JEANS AND THEY HAVE T SHIRTS. CHEAP I TELL YOU, THIS IS NOT THE SAME JEANS. THE NAME IS SIMILAR, BUT IF YOU SEE THESE JEANS YOU WOULD BE ABLE TO TELL THERE NOT GOOD QUALITY, LIKE THE FOR ALL MEN KIND. THEY LOOK CHEAP AND COULD NEVER! COMPARE TO THE FOR ALL MEN KIND JEANS THAT ARE VERY EXPENSIVE, BUT YOU GET WHAT YOU PAY FOR. I HAD A PAIR FOR 6 YRS AND STILL LOOK BRAND NEW. COMPARE TO A PAIR OF CHEAP JEANS THAT GOT TORN AND WORN OUT IN THE WASHER.
March 15th, 2008 at 11:25 pm
hey y’all.. is there anywhere online that i can buy seven7 jeans?
June 24th, 2008 at 1:55 am
Hi all,
I wanted to let the secret out…Seven7 jeans on sale on Amazon with free shipping. I’m trying the crop style ones for the first time.
Check them out!
August 13th, 2008 at 12:30 pm
Hi,
I tried Amazon but they don’t ship outside the US. Anyone got any ideas how we can get them in NZ or Australia? I bought them here in the past but can’t find them any more.
Thanks!
August 18th, 2008 at 4:48 pm
I just bought two pairs of Seven 7 Jeans at Kohl’s today for $39.99!! I was SO excited to see them there! I want to buy more, but they didn’t have too huge of a selection! Go get them! They’re AWESOME!
August 20th, 2008 at 11:23 pm
I have noticed that there are alot of people that are looking for seven7 jeans. I know that sometimes you can find them in stores like Marshalls. If you are looking for them you can also find them at DressBarn for 49.99. I work at dressbarn and we have had them for 2 years. I finally gave in and bought a pair and I absolutly love them.
August 21st, 2008 at 10:41 pm
Just so you all know, I was just at Burlington Coat Factory for those of you who have one near you and they have a HUGE selection of Seven7 jeans at unbeatable prices. Picked up a few pairs…..for fans of Seven7 jeans this is the bargain of the year…..