Billionaire Boys Club Pharrel Williams & Nigo
Billionaire Boys Club, a collaboration between Pharrell Williams, the highly regarded internationally acclaimed producer/artist of Neptunes and N.E.R.D, and Hip Hop fashion designer Nigo of “A Bathing Ape” fame and fortune, finally started to crawl off the production line at the end of 2005.
Originally Reebok were to produce the Billionaire Boys Club range of garments and the complimentary Ice Cream Sneakers range too back in 2004. However, for one reason or another that failed to transpire and the Billionaire Boys Club label failed to materialise in the exclusive fashion stores as expected. Apparently Pharrel Williams is in the process of suing Reebok for $4 million for breach of contract - Ouch! Looks like being messy.
These were Reebok’s original sentiments: “The Billionaire Boys Club collection is a true reflection of Pharrell’s attitude, universal appeal and lifestyle,” said Todd Krinsky, vice president of Rbk. “Whatever the context, Pharrell touches today’s youth with authenticity and relevancy.” Where did it all go wrong?
So where is Billionaire Boys Club now. We’re told on the official site “Billionaire Boys Club is a true lifestyle brand that is very limited and exclusive while maintaining an aspirational appeal to the global market.” The Hoodies, Tees, Polos and Sweats all look quality and the Nigo connection is sure to generate a lot of interest. That said, you can’t help feeling all the bad publicity in relation to Reebok, the delays in production and the questionable name (and acronym) all conspire against the brand having a major impact on the fashion world.
Maybe Pharrel should go back to what he does best and Nigo should stop and think about the potential negative impact BBC could have on his Bape brand?
(No Ratings Yet)
Loading ...
March 28th, 2006 at 11:00 pm
Anyone know where to buy Billionaire Boys Club Clothes? Looking for Billionaire Boys Club Jeans and Billionaire Boys Club T-Shirt. Thanx
May 24th, 2006 at 6:03 pm
Anyone know where to buy Billionaire Boys Club Clothes? in the netherlands ( HOLLand) anyway thnx
July 11th, 2006 at 12:13 pm
Pharrel is doing his thang. It’s just politics… it’s not easy to step into the fashion industry and rebok has a lot going on. They may not even be as inspired as they once were depending on who is still working there.
July 13th, 2006 at 1:27 pm
In Holland Its almost impossible to get sum Bape, Billionaires Boys Club, or Ice Creams… Only if you got sum good conections you can get it …
PeaCe
April 13th, 2007 at 8:11 pm
its a store in chicago where they seell authentic ice creams, bbc hoodies t-shirts, jeans if u got $300-$800.
April 29th, 2007 at 9:25 pm
Bring bbc 2 south-africa