Archive for April 18th, 2006

Pepe Jeans announce British actress Sienna Miller…

Tuesday, April 18th, 2006

Pepe Jeans announce British actress Sienna Miller...Pepe Jeans London is pleased to officially announce British actress Sienna Miller as the face of the brand for the next two years.

“We wanted a strong, positive, female British figure to head the advertising campaign as the brand enters its thirty third year and strongly believe that the choice of Sienna Miller was the right one, and ties in with our heritage as one of the only true British jeans brands in existence” (Carlos Ortega - Managing Director)

The campaign images have been beautifully captured by photographer Mikael Jansson, shot on location at Paradise Cove, Malibu, California.

The concept behind the images is inspired by ‘And God Created Woman’ starring Bridget Bardot and Curd Jurgens directed by Roger Vadim. Male model featured is J.R. Gallison.We are looking forward to a successful working relationship.

Lee Cooper Jeans goes premium: Lee Cooper Platinum Jeans

Tuesday, April 18th, 2006

Lee Cooper Jeans goes premium: Lee Cooper Platinum JeansBritish Denim giant Lee Cooper launches the debut collection from its first ever premium range: Platinum.

Drawing on all the experience and heritage of the oldest denim brand in Europe, Lee Cooper Platinum showcases a high fashion men’s and ladies’ capsule collection focusing heavily on washes, fits and materials appealing to younger consumers of directional casualwear.

World-renowned denim guru, Tim Browne has been brought in to oversea the brand. Available exclusively to a strictly limited and handpicked number of retail stores.

BIG STAR Jeans - From Taxi Driver to BIG STAR

Tuesday, April 18th, 2006

BIG STAR Jeans - From Taxi Driver to BIG STARFrom Taxi Driver to BIG STAR

Spirit, creativity and an unbeatable idea – that’s what real big stars are made of.

Case in point: the Faeh brothers, founders of the BIG STAR brand and stars of a classic rags-to-riches story. Flashback to Basle, 1971, where we find them struggling as part-time taxi drivers. A stroke of luck: a customer needed to go to Paris. Once there, one of the Faeh brothers visited the flea market and promptly invested the fare n some patchwork jeans. Back in Basle, these jeans soon became a hit, turning BIG STAR into Switzerland’s first-ever home-grown jeans brand. The focus was already on out-of-the-ordinary jeans for the true individualist – in those days they were bleached in the brothers own bathroom. Today, more than thirty years later, this one-time cottage industry has grown into one of Europe’s largest jeans and casual wear companies, with a presence in 33 countries around the world.  

Prada Shoes has a rival. Introducing DiSanto Shoes.

Tuesday, April 18th, 2006

Prada Shoes has a rival. Introducing DiSanto Shoes.For years Prada Shoes where considered by many as the unrivalled elitist off-the-self footwear. Today, however, Prada Shoes has a serious rival - introducing DiSanto Shoes. DiSanto shoes are made in the same Montegranero region in Italy as Prada and have quietly established themselves as the luxury shoe brand of the rich and famous.

DiSanto shoes are so comfortable they are reputedly worn by a long list of professional footballers who demand not just unrivalled comfort by style too. The DiSanto collection includes a radical Main line, innovative Sportiff line and revolutionary Driving Shoe line. All in all, DiSanto shoes are forecast to surpass their illustrious rival in the coming seasons. Watch this space, as they say.

Lacoste Shoes + Lacoste Trainers = Grand Slam!

Tuesday, April 18th, 2006

Lacoste Shoes + Lacoste Trainers = Grand Slam!Style, Comfort and Kudos, that’s what you get when you buy a pair of Lacoste Trainers. The Lacoste footwear collection has increased exponentially over the past few seasons. The three current footwear lines include: Club, Sportswear and Sport. All three lines exude Lacoste style and of course carry the Croc.

Club is the more formal of the three lines, or as “formal” as Lacoste can possibly be. The Sport is a casual and utilitarian line and the Sportswear is a more dynamic and athletic line. Despite these nuances, all three lines have the common denominator of Lacoste’s world-renowned style, comfort and kudos.