Evisu Heritage Collection v Evisu EU ED Collection
Sunday, April 30th, 2006
So what’s the main difference between the Evisu Heritage Collection and the Evisu EU ED Collection. Many Evisu fashionistas will tell you “Quality”! Evisu state the following:
“Evisu Heritage denim follows its Japanese mantra of UNCHANGEABLE. Colour is added in multi rainbow and plain embroidered logo. Classic fits remain whilst new styles evolve with a slimmer leg. Some styles use Unsanforized denim (which will shrink up to 4 inches after washing), a technique not used since the 70’s - staying true to its vintage roots. Striped selvedge emulates American work wear whilst patterns on denim and jersey are based on traditional Japanese gift-wrapping.”
“Evisu EU ED is all Italian laundered with laser beaching and enzyme washing throughout. Its Jamaican theme comes through in Tee prints, denim stitching and trims in Rastafarian red, green and yellow.”
Evisu EU ED is also partially treated in Turkey. Evisu EU ED is perhaps an attempt to further commercialize the brand. Evisu Heritage is ultimately a purist jean which mightn’t appeal directly to the mass market. EU ED is perhaps an attempt to bridge that gap with styles and denims which are more palatable to the High Street consumer as opposed to the Evisu fashionista.
Since the untimely passing of fashion genius, Massimo Osti, what lies ahead for the innovative CP Company? Massimo osti was an integral part of the CP Company brand and his guiding influence and unrivalled skill at producing unique and innovative clothing is what gave CP Company an almost “cult” status and attracted a loyal band of fashion connoisseurs throughout Europe and beyond.
Nike premium White Label clothing collection offers clean and stylish sportswear for the fashion purist. Uncompromising silhouettes and sharp shapes. The collection includes Tees, Hoodies, Trackies and Sweats. White Label kudos is further enhanced by collaborations with artists such as Ben Drury, Kevin Lyons and Hitomi Yokoyama. 
Ironheart Jeans have been made in Japan for over 25 years and they’re now available in Europe. Apparently Ironheart are the toughest, strongest, most stubborn jeans in the world. The denim is made in Japan out of the highest quality, long fibre cotton and these long fibres reputed allow the individual cotton threads to be spun less tightly than is normal, which results in a great combination of a soft feel and ultra heavy hardwearing denim.
Dolce & Gabbana, the brand name of life, love and fashion partners Domencio Dolce and Stefano Gabbana, tells us the brand never changes radically but evolves intelligently from an unshakeable base. Recently, however, many fashion commentators have remarked on the truly radical collections emerging from the Dolce & Gabbana Fashion House. Of course, we all expect the very highest standards from D&G but the most recent collections have surpassed even those expectations and have attained a sublime level of style, craftsmanship and pure majesty not heard of until now.
