Adi Dassler was inspired by a single idea when he made his first shoes in 1920, at the age of just 20. His vision was to provide every athlete with the best footwear for his respective discipline. It was this principle that guided him right up until his death in 1978.
Darren Bent is seen here modelling a pair of rare authentic RMC Jeans 2005 Edition. Clock the selvage Denim and amazing back pocket detail. Darren is also wearing a Thug or Angel, to be more accurate thugorangel, T-Shirt. thugorangel is attracting a lot of attention on the fashion scene for their original designs and exceptional quality.
Undercoverism the maniac Japanese clothing brand which knocks out T-Shirts for over 100 quid is bashing the Western brains with their Eastern ambiguity. So the brand’s called both Undercoverism and Under Cover — why? There are a few schools of thought: 1) Undercoverism is Mainline and Under Cover is the Basic Collection. Considering the brand doesn’t offer anything which could fairly be called cheap that idea is doubtful. 2) Undercoverism is the men’s line and Under Cover is the women’s line. This suggestion appears more feasible. Whatever the reality the brand is attracting well-earned attention and is sold in prestigious stores like Browns, London.
To compliment the Adicolor Shoes, Adidas have introduced an exciting range of Adicolor Clothing. The Adicolor Collection includes adiColor Panini Nizza Track Top for $175 and the adiColor Mr. Happy Track Top for a very reasonable $90.
An additional adicolor attraction is the adicolor Podcasts, an inspired collection of short films conceived specifically for iPod, PSP or online viewing from seven of the most exciting and culturally relevant directors working today.
Roman Coppola & Andy Bruntel, Neill Blomkamp, PSYOP, TRONIC, Saiman Chow, Charlie White, and HAPPY were each assigned one of seven colors – Red, Blue, Yellow, Green, Pink, Black or White. A simple, open-ended brief asked each director to create a viral film based on their emotional and creative response to that color. The resulting shorts are a color-coded collection of innovative film aesthetics and contemporary creative sensibilities, a truly post-modern mix of genre, style and technique.
adicolor Podcasts will be released individually over a two month period, available for free download from sites such as iTunes and Google Video. In addition, Paris-based adicolor Consortium partner, Colette, will offer on-sight free downloads of the Podcasts.
Adidas reintroduce their original White Series adicolor footwear with a deafening advertising cry. The retro concept is clearly marketed to attract nostalgia and simultaneously appeal to a fresh young audience. Adidas use the words of Leonardo da Vinci to reintroduce the customisable White Series: “For those colours which you wish to be beautiful always first prepare a pure white background”.
In 1983, adidas introduced a totally original concept to the world of sportswear - adicolor. Specially created all-white footwear models were presented alongside weatherproof and quickdrying markers. They allowed every customer to produce their own unique pair of training shoes and provided a means of expression for individuality and personal style.
Today, adicolor returns in a sophisticated interpretation of the original concept. As well as the reintroduction of the original models, some of the most iconic and beloved pieces from the adidas archives are back, in all-white, with refined customisation tools.
From the White Series, a collection of classic adidas pieces has been carefully reworked for adicolor along with meticulous recreations of original adicolor shoes. To go with these much-loved models adidas proudly provides a set of premium customisation tools. With these accompaniments the customer can create their own one-off product and shoe their individual style.
The shoes were originally presented alongside a set of pens in six colors: red, blue, yellow, green, pink and black. In 2006 the same colors return to complete six distinctive palettes of products.
