Diamant Jeans + Jewel Denim = Elegant Bling!
Sunday, June 25th, 2006
Born a year and a half ago from the association of Italian designers and French jewelers, Diamant Jean’s revolutionized the universe of fashion by creating the first styles of hand-made Jeans to measure, with noble materials inserts like silk or velvet and by integrating for the first time real jewels on clothes. As success was immediate Diamant Jean’s decided to democratize the “Jewel - Denim” through the more purified “Access” line, accessible to everyone, but with style’s requirements quite as significant. The secret was to create unique washes and perfect cuts.
1) Prestige Line : Unique hand-made styles and art-work pieces starting from denim. The styles are accessorized with precious stones and noble materials (silks, velvet, leathers) and repainted.
2) Access Line : Purified line for everyone, democratizing the jeans with sober & smart styles, all while preserving the idea of jewel-clothes. Each pair of jeans is accessorized with a removable gold-plated jewel-button set with a small diamond.
3) Rigoletto Line : Half-way line between Prestige and Access, destructuring the basic styles by adding materials like silks, leather or python, while keeping a sober and elegant spirit.
Denim manufacturer Jeff Rudes teams up with Celebrity stylist Susie Crippen. The two set out to create a classic and sophisticated jean with the emphasis on fit while tending to one mandate; no excess hardware or embellishments. Paying attention to stitching details and clean dark finishes, together hey have created a combination of sexiness and style in a women’s jean while allowing the woman to feel comfortable. “It’s about a women looking beautiful in her jeans, not the jean drawing attention to her” says Susie.
People could fairly be mistaken for a new collaboration between denim giants Evisu and denim new boys RMC; on one back pocket there’s the unmistakable RMC embroidery and on the other back pocket there’s a logo that could easily be mistaken for Evisu’s gold gullwing. This is no divine denim collaboration though, this has to be the weirdest fashion venture of 2006 since the big gold gullwing is in fact a big gold Macdonald’s “M”, the world-famous carnivorous clown.
