Imperial jeans + shuttle loomed denim = Imperial Denim
Friday, July 7th, 2006
When most fashionistas think of Australian denim they immediately think of the famous, or infamous, Tsubi. That, however, is doing an immense disservice to an authentic Ozzy denim fashion house — Imperial Jeans, is nothing short of an innovative and visionary brand from the land down-under and like all “true” greats they don’t feel the need to shout or engage gimmicks and hype to promote their brand; a quiet confidence and unrivalled ability speaks volumes!
“Superior Strength & Style is more than a clever piece of alliteration, it is the basis of Imperial. A traditional aesthetic, one based on the best ways to do things rather than the quickest or easiest.
Imperial jeans are a great example of this idea. As can be seen in the pictures, the attention to detail in the construction of the jeans is second to none. In fact, we are more proud of the interior finish of our jeans than the exterior. If you take the time to look at the craftsmanship on a pair of Imperial’s you’ll recognise the effort we have put in to create every single pair.”
Denim innovator and 1921 Design Director Allan Kemp envisioned a collection with the look and feel of jeans made at the turn of the century. With access to archives that date back to the year 1921 when Western Glove Works, manufacturer of 1921 jeans and one of the oldest family-owned denim manufacturers in the North America, was founded, Kemp was able to incorporate the stitching styles of these antique sewing machines into his design. The new collection also features actual hand-stitching which takes approximately 30 minutes per pair and is done with needles from the saddle industry.
Denim Leader To Offer Organic Options In Its Most Popular Styles For Fall 2006. SAN FRANCISCO, July 5, 2006 – The Levi’s® brand today announced it will include jeans made with 100% organic cotton in its fall 2006 product line. Organic cotton will be used in select new and popular men’s and women’s styles within its Red Tab and, the recently launched, Levi’s® Capital E™ lines. The jeans will be identified as “Levi’s® Eco†and be available in November 2006 exclusively at Levi’s® U.S. stores with additional products to be introduced in spring 2007.
Has A Bathing Ape finally lost all credibility in the Fashion Arena? Bape madness now extends to fluffy toys which is perhaps more indicative of a Babies “R” Us Collaboration than the hallmark of a serious urban fashion brand. The nutty Bape train pulled into “sell-out” central years ago but this development has to be the most overt commercial “sell-out” so far — The A Bathing Ape cash-cow ain’t going to lay down and rollover without a fight!
