Archive for August 7th, 2006

Ed Hardy Clothing going from strength to strength!

Monday, August 7th, 2006

Ed Hardy Clothing going from strength to strength!Ed Hardy clothing, the original tattoo and fuku apparel and accessories brand has reported a continued surge in sales. The high profile brand, which is adored by celebrities (including David Beckham) and mere mortals alike, depicts designs from the archives of the godfather of modern tattooing Don Ed Hardy. The brand is reputedly looking to further expand it’s collection to include a whole host of fashion based products…. keep your eyes peeled because this is worth a butchers!

BBC Clothing + Billionaire Boys Club = NYC 2007

Monday, August 7th, 2006

BBC Clothing + Billionaire Boys Club = NYC 2007BBC Clothing to open in New York City according to USA Today: “Williams’ Billionaire Boys Club clothing line and Ice Cream brand sneakers are sold in exclusive shops worldwide. He opened a Billionaire Boys Club boutique in Tokyo last November and plans to open another in New York in 2007.”

Burberry Clothing + Thomas Burberry Coat = A British Great!

Monday, August 7th, 2006

Burberry Clothing + Thomas Burberry Coat = A British Great!Thomas Burberry was a Tailor and Sportsman born in 1835, founding Burberry in 1856 when he opened a clothing shop in Basingstoke, England.

Thomas Burberry is a proud member of the Burberry family sharing the same DNA.True Burberry icons have been reinvented with a twist. The trench is garment dyed and rugged with military binding, kilt pleats or cropped with back shoulder military details and pockets and an added worn leather studded punk belt. The shrunken parka is garment dyed in soft grey´d pastels with military details. The quilt is light and fitted with military pockets. Textured canvas pea coats have traditional naval details plus a back shoulder military twist and shrunken blazers for boys and girls. Garment dyed cashmere basics, printed cotton, linen military sweaters, rugby, mini, sailor stripes and gutsy fisherman knit sweaters. Longer length t.shirts, soft feminine gathered jersey tops and t.shirt dresses for girls and natural hemp t.shirts with nautical latex prints, 70´s inspired melange college t.shirts with military prints and shrunken retro polos for boys. Tops and dresses in silk and voile, plain and printed with naive and geometric flower prints and polka dots.

Thomas Burberry is an authentic British contemporary sportswear brand for people searching for modern classics with an edge. Timeless pieces focusing on quality, cut and a deep rooted heritage.

Sugar Cane Jeans + Sugar Cane Denim, After Care!

Monday, August 7th, 2006

Sugar Cane Jeans + Sugar Cane Denim, After Care!PROPER CARE IN LAUNDERING YOUR SUGAR CANE DENIM FOR BEST RESULTS:

STEP (1) CARE BEFORE WASHING

It is recommended that you soak Sugar Cane Denim in water before wear. The fabric is woven by old type power looms. Due to the low speed in weaving, the surface is rough. The fabric is raw with no pre shrink treatment and shrinks by soaking for a perfect fit. It is important that the leg length is adjusted after soaking in water.
After washing non-washed raw selvage-denim jeans shrinkage will occur both in waist size (approx ½-1 inch) and leg length (approx 3 inches) and the final inside leg length measurement should be around 34 inches. It usually takes at least 3-4 washes to achieve the final measurement but sometimes additional washes may be needed. Never have your non-washed raw selvage-denim jeans shortened to your desired length until final measurement has been achieved via washing. Please note: Due to the erratic characteristics inherently associated with the raw, heavy cotton turned into denim produced on the old shuttle looms, waist measurement can fluctuate by about 1″ smaller than the label on the jeans states.
Washing instructions: Wash in cold water only, by hand or washing machine. DO NOT WASH IN HOT WATER. By washing in hot water, the indigo blue dye will lose its natural shade.
Laundry detergent: Avoid use of any detergent when soaking before wear. Use only when soiled as detergents will wash out the indigo blue. Beware of using detergents with fluorescent contents as this will change the natural colours.

STEP (2) HOW TO LAUNDER

Wash separately from other garments as the denim is not colour fast and colour will bleed
If washed before wear, wash by machine for a maximum of 5 minutes and avoid lengthy soaking and washing to prevent unnatural  fading of  indigo
It is unnecessary to turn the garment inside out as sugar cane denims were developed as work wear and built tough.
Avoid usage of a scrubbing brush, pumice stone or sand paper for a quick fade as your eagerness will destroy the fabric and the natural fade. After washing, natural creases will form and the fade will give its true appearance.
After washing, wring out by hand and be careful of indigo drips.

STEP (3) HOW TO DRY

After wringing out, creases will remain. However, do not iron out the creases as this will cause a colour change. Ironing is not recommended as continuous wear will help to fade out the creases.
For outdoor drying, a clear day is best as the fabric will tighten and by continuous wear, the garment becomes fitted to the body and forms natural creases. This is the beginning of creating your own original denims.
The use of a tumble dryer is not recommended as heat can change the colour of the indigo.

STEP 4 DEVELOPING YOUR OWN PAIR
Although it will require time, continuous wear of Sugar Cane will fade to your satisfaction
After washing and wearing, change in colour is expected. Sugar Cane Denims are to be washed to a minimum. However, please bear in mind if the denim gets extremely soiled, it is difficult to wash out the soil so wear your denims with care. Each pair of jeans could have a separate appearance although washed the same, as it all depends on the persons wear.