Archive for October 19th, 2006

Juicy Couture Clothing + Terry Tracksuit World Domination

Thursday, October 19th, 2006

Juicy Couture Clothing + Terry Tracksuit World DominationFollowing the success of their Tokyo store, Juicy Couture is opening its first store on Manhattan ’s Upper East Side. The store encompasses 2,000 square foot over two stories, with a “Madison Avenue meets Alice in Wonderland” feel to it, according to co-founders Pamela Skaist-Levy and Gela Nash-Taylor.

The design concept will provide a blueprint for other Juicy Couture boutiques.“Pam and Gela ’s influence is stronger than ever in this store,” said Philip Johnson, Juicy Couture’s visual director. “We are really starting to infuse their taste level into the design of the stores, and we will begin to update the existing Juicy stores accordingly.” By the end of this year, the company will have 19 stores worldwide and 20 more are planned for 2007. These will include locations in Milan , Hong Kong , Chicago , Malibu and Palm Beach .

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Greedy Genius Sneakers + Reflective Shoes

Thursday, October 19th, 2006

Greedy Genius Sneakers + Reflective ShoesGreedy Genius exclusive holiday 3M reflective sneaker pack. 4 new reflective sneakers by Greedy Genius are all made with colored reflective and premium leather and are available in November.

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Frankie B Jeans + HER2 Gene

Thursday, October 19th, 2006

Frankie B Jeans + HER2 GeneThe HER2 Genes Campaign

According to the American Cancer Society, an estimated 212,920 women will be diagnosed with breast cancer and approximately 40,970 will die of the disease in the United States in 2006. About one in four women with breast cancer has too many copies of the HER2 gene, which causes cancer cells to grow and spread more quickly. Unfortunately, many women with breast cancer are unaware of their breast cancer’s HER2 status.

Daniella Clarke, founder and owner of the fashion denim company Frankie B., the Y-ME National Breast Cancer Organization, and Genentech, Inc., a leading biotechnology company, have joined forces to inspire women to learn about HER2-positive breast cancer…through fashion.

Daniella has designed a pair of HER2 “Genes” as a symbol of empowerment for the thousands of women who will be diagnosed with HER2-positive breast cancer each year. For each pair of HER2 “Genes” sold through FrankieB.com, the exclusive distributor, from September through November, Frankie B. will donate $107 to Y-ME National Breast Cancer Organization.

This October, during National Breast Cancer Awareness Month, Daniella Clarke will debut the HER2 “Genes” at Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles (Oct. 15 - 19, 2006).

For more information on HER2-positive breast cancer visit http://www.her2genes.com/

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